Since Apple announced its industry-leading earnings for fiscal Q3 on July 21, the company's stock price collapsed by about a third, encouraging facile analysts to predict further losses. In reality, Apple shares are being bought up at a massive discount by the company itself, in a clear bet on future appreciation.
Demand for Apple's new iPhone 6s and 6s Plus appears strong -- especially for rose gold models -- with shipping times quickly jumping as high as 4 to 6 weeks and some countries selling out less than a day after they went on sale.
Apple has been selling its Apple TV as long as iPhone, but the set top box has neither sold in similar quantities nor earned even a significant fraction as much money for the company. While neither of those facts are likely to change, the new 2015 Apple TV is poised to radically change the TV and game console industries.
There was of course one overriding theme this week: Apple's Sept. 9 press event, where it unveiled new iPhones, the iPad Pro, and a fourth-generation Apple TV. There was far more to unpack than just those devices, however.
As promised, Apple and its partner wireless carriers opened iPhone 6s and iPhone 6s Plus preorders a minute after midnight on Saturday through their respective online storefronts, though Apple.com saw initial troubles.
A video posted to YouTube on Friday claims to show the first unboxing of Apple's fourth-generation Apple TV set-top box with included Siri Remote, a device not due out until October.
Apple CEO Tim Cook is scheduled to appear on The Late Show with Stephen Colbert next week, the talk show host announced, marking yet another upcoming public appearance for the active executive.
Apple's online storefront, now integrated into product pages, went down just before 6 p.m. Pacific as the company prepares for what is expected to be an onslaught of iPhone 6s preorders.
Two iPhone 6s features revealed this week, always-on "Hey Siri" voice monitoring and pre-buffered Live Photo camera functionality, raised concerns that Apple might be surreptitiously monitoring users, but the company allayed those fears in a statement on Friday.
Ahead of an official launch of its next-generation iOS, OS X and watchOS operating systems, Apple on Friday announced it is now accepting submissions for apps compatible with each platform's features.
The Chinese Ministry of Finance announced this week that Apple paid out 452 million yuan ($71 million) in back taxes and was slapped with a 65 million yuan fine for understating sales in 2013.
Apple latest "s" iPhone revamp--as it has every odd-numbered year since 2009's iPhone 3Gs--introduces a variety of significant changes under the hood without the device being readily discernibly different on the outside. iPhone 6s is faster, takes better pictures (including animated Live Photos), and delivers a deep new "3D Touch" interaction layer.
In an interview with The Wall Street Journal, Apple design chief Jony Ive revealed the company reached out to Hermes over a potential Apple Watch partnership before the device was unveiled last year, a project ultimately undertaken by the French luxury brand's artistic director Pierre-Alexis Dumas.
Apple's iPhone 6s and 6s Plus will go up for preorders in just a few hours, at 12:01 a.m. Pacific, or 3:01 a.m. Eastern. To help, AppleInsider has compiled a checklist so you can snag your phone of choice on launch day.
Starting with next week's launch of iOS 9, users will be prompted to speak a series of commands once enabling "Hey Siri," making the intelligent personal assistant more adept at understanding a person's unique voice.
The announcement of the new reversible USB-C port, and its subsequent embrace by Apple in the 12-inch MacBook, led to speculation that the Lightning connector could be on the way out. But the company signaled otherwise this week, when it made Lightning a key component of the new Apple Pencil, as well as the Apple TV's Siri Remote.
Apple is said to have partnered with a Russian data center to host iCloud data for users in that country, responding to a new law that went into effect on Sept. 1.
Support for Apple Pay is expanding in the United Kingdom, with a trio of new banks going online with Apple's tap-to-pay service on Friday: Lloyds Bank, Halifax, and Bank of Scotland.
Apple's biggest week of the year gets analyzed on the latest AppleInsider podcast, as Mikey and Neil share their thoughts on the newly announced iPhone 6s with 3D Touch, the revamped Apple TV, and the jumbo-sized iPad Pro and its new smart accessories.
Apple new big screen iPad Pro has been anticipated for some time, and bears some similarities to existing products on the market. However, Apple's implementation of a large tablet--along with its new "Apple Pencil" for precision drawing input--incorporate a series of unique features, too.