Apple unloaded a bevy of new hardware at its special media event on Wednesday, including new iPhones, a jumbo size iPad with Apple Pencil stylus, a refreshed Apple TV and additions to the Apple Watch collection. AppleInsider was on the scene to spend some hands on time with each device.
One of the central features of the iPhone 6s and 6s Plus, 3D Touch, was long in development and an extremely difficult technologically to get right, according to an interview with key Apple executives published on Wednesday.
Aside from its larger 12.9-inch Retina display, the biggest external design change on the iPad Pro is a new port dubbed the Smart Connector. Apple has revealed that third-party accessory makers will be able to create their own accessories for the Smart Connector, and the company even worked with accessory maker Logitech for one set to debut this November.
The new Apple TV looks largely the same as its predecessors, but its ports around back have been revised, removing optical audio output, and using USB-C for restoring the device through its service port.
Discover on Wednesday officially announced it will begin supporting Apple Pay on Sept. 16, saying that for a limited time customers who use Apple's touchless payments service can earn an extra ten percent Cashback Bonus.
Gamers playing on the upcoming Apple TV won't be limited to Apple's new motion sensing Siri Remote, as the upgraded set-top box will also include support for iOS-compatible Bluetooth gaming controllers, including a brand new offering from SteelSeries.
After announcing its new iPhone 6s lineup on Wednesday, Apple has apparently discontinued gold and 128GB configuration options for previous generation iPhone 6 devices, leaving only Space Gray, silver and 16GB and 64GB versions left.
When Apple announced its fourth-generation set-top box on Wednesday, the company put Siri front and center while proudly proclaiming that the new Apple TV would launch in 80 countries -- but the erstwhile voice recognition system will come to just eight.
In tandem with the GM releases of iOS 9, watchOS 2, and OS X El Capitan on Wednesday, Apple also issued the first-ever beta of iOS 9.1.
Following a big hardware blowout in San Francisco on Wednesday, Apple has uploaded ad spots and product reveals for the new iPhone 6s, iPad Pro, Apple TV and Apple Watch to its official YouTube channel.
Following a huge special event on Wednesday, Apple released the golden master build of iOS 9 for developer testing ahead of an announced public launch date on Sept. 16.
Apple on Wednesday announced a revised pricing structure for iPhones, including the all-new iPhone Upgrade Program, a first-party retail plan that will let shoppers get a new iPhone every year.
Apple's new iPhone 6s series will offer users an entirely new way to interact with their handset, sensing pressure from fingertips to enable entirely new shortcuts in iOS 9. It also boasts an all-new 12-megapixel iSight camera, a souped-up A9 processor that nearly doubles performance over the iPhone 6, and a new rose gold color option.
Simplified Siri voice search and downloadable third-party apps are the centerpieces of the brand new Apple TV, which also boasts a Bluetooth touchpad remote and an overhauled, colorful user interface.
At the tail end of the iPad Pro presentation on Wednesday, Apple announced an updated iPad mini with a slimmer profile, lighter weight, and higher-performance internal components.
After years of rumors and speculation, Apple on Wednesday finally unveiled its jumbo-sized iPad Pro, boasting a 12.9-inch display, a new A9X processor, a four-speaker audio system, a stylus dubbed the Apple Pencil, and a Smart Keyboard that connects via a new docking port.
At its special event on Wednesday, Apple introduced a new lineup of Apple Watch Sport colors, a fall collection of Sport Band colors including a Product Red version, leather band accessories created by Hermes, while announcing a Sept. 16 release date for watchOS 2.
Code strings discovered in iTunes Connect on Wednesday morning make reference to an operating system known as "tvOS," apparently confirming a name change for the Apple TV's software interface.
Join AppleInsider as we bring you exclusive, live analysis from the Bill Graham Civic Auditorium in San Francisco, where Apple is expected to unveil new iPhones, a revamped Apple TV, an "iPad Pro," and more.
AppleInsider is in San Francisco with exclusive coverage of today's "Hey Siri" event. Readers who are unable follow along with our liveblog or stream today's Apple presentation can install the official AppleInsider app for iPhone, iPad and Apple Watch, and receive push notifications for all of the news as it happens.