Apple Senior Vice President Phil Schiller may claim that the battery in the iPhone 7 Plus is the best yet, but the same does not hold true for the iPhone 7. According to Apple's own testing the smaller iPhone SE beats out the iPhone 7 by an hour when accessing the internet on LTE.
As scheduled, Apple's iPhone 7, iPhone 7 Plus and Apple Watch Series 2 went up for preorder early Friday in nearly 30 territories around the world, including key markets in North America, Europe and Asia.
Apple's online storefront and dedicated Apple Store app went down at around 5:50 p.m. Pacific on Thursday as the company makes preparations for a rush of iPhone 7 and Apple Watch Series 2 preorders.
Apple has agreed to open a store-within-a-store concept at Macy's Herald Square flagship location in New York, with the deal also granting the department store chain access to Apple Watch Series 1 and Series 2 in time for the holiday shopping season.
Apple's iOS might be first to support an augmented reality contact lens system currently in development at EP Global Communications, as the two companies are scheduled to meet next week to discuss potential platform integrations.
Looking to lure subscribers, Sprint and T-Mobile each announced special iPhone 7 promotions on Thursday, in both cases including a free 32-gigabyte model after a sufficient trade-in.
Possible benchmarks for the iPhone 7 Plus have materialized, potentially confirming rumors about the device shipping with 3GB of application RAM, as well as dramatically improved performance over the iPhone 6s Plus.
The future will be wireless. At least, that's what Apple's hoping to be the case, after the company not only ditched the 3.5-millimeter headphone jack, but also unveiled a new pair of completely wireless earbuds called AirPods. AppleInsider offers a closer look with this hands-on video.
The elimination of the 3.5-millimeter headphone jack on the iPhone 7 has caused some users to question how they will charge their handset while listening to music on wired headphones. Accessory maker Belkin has the answer -- for $40 extra.
Following up on Wednesday's developer releases, Apple on Thursday issued matching gold masters (GMs) of iOS 10 and macOS 10 Sierra to people in its public beta testing program.
The new Apple Watch Series 2 boasts a faster processor, GPS radio, waterproof design, support for swim tracking, and a new high-end white ceramic Edition casing. AppleInsider offers a closer look at the second-generation wearable device.
Apple's implementation of a "solid state" home button expands the Taptic Engine's feedback on the iPhone, and a forthcoming API for developers' use will expand implementation to non-Apple apps.
In the wake of its iPhone 7 announcement, Apple has made a series of changes to the existing iPhone lineup, looking to make the iPhone 6s, 6s Plus, and SE more appealing to cost-conscious shoppers.
Apple will break tradition and won't announce launch sales of the upcoming iPhone 7, the company announced on Thursday, due to demand for the next-generation handset outstripping supply.
In spite of only launching a little over a year ago, Apple Music has already exceeded 17 million subscribers, Apple announced at its Sept. 7 press event.
Even though Apple didn't update last year's fourth generation Apple TV at Wednesday's "See You on Sept. 7" event, the three-year-old third generation Apple TV is being pulled from its store shelves -- but other big box retailers aren't doing the same, yet.
At its press event on Wednesday, Apple made a big deal out of the Apple Watch Series 2 being "swim-proof" -- here's how the technology operates, and what its limitations are.
Apple's new stereo sound implementation on the iPhone 7 series of phones utilizes the bottom speaker in conjunction with a balanced earphone on the device, instead of a second edge-mounted speaker.
The highly anticipated iPhone 7 and iPhone 7 Plus were unveiled in San Francisco this week, and AppleInsider was there for a hands-on look at the new jet black glossy finish and dual-lens cameras. Here's a quick look and rundown of everything you need to know about the new iPhone, coming Sept. 16.
Somewhat overshadowed by Wednesday's big iPhone and Apple Watch product announcements, Apple announced its fledgling payments service, Apple Pay, is set to expand into Japan, New Zealand and Russian later this year.