A new Apple device revealed earlier this week in certification documents filed with the FCC appears to be the first in a new line of iBeacon-specific hardware, but the mysterious product's model number suggests that it may instead be an extension of one of Apple's existing products.
Apple continues to dominate as the platform of choice among mobile buyers, with iOS representing 54 percent of all phone orders and 80 percent of tablet transactions as the market approaches $50 billion this year.
Apple fans have another chance at a sit-down with a member of the company's senior leadership, as internet software and services chief Eddy Cue has put one hour of his time up for auction -- and sweetened the pot with a 13-inch MacBook Air -- in the Fortune 500 equivalent of a charity dunk tank.
Chinese smartphone maker Xiaomi -- known for its disruptive high-spec, low-cost Android handsets -- appears ready to make a move upmarket with the launch of an all-metal device after inviting members of the media to an event with invitations stamped from steel.
As part of its ongoing effort to deliver the lowest prices anywhere on Apple's Macs and iOS devices, AppleInsider is teaming up with Apple Authorized Reseller Adorama to give away 3-Year AppleCare Protection Plans with the purchase of each Mac from now till Aug. 12th. When combined with instant discounts of up to $250 on the Macs themselves, plus added tax-savings benefits in 48 of 50 states, the average savings from this promotion range from $300 and $800 off MSRP.
Though Barclays has been bearish on Apple stock since February, the investment firm changed its tune on Monday with a newly reestablished "overweight" rating alongside a new price target of $110 per share.
Long a favorite of Android's early adopter crowd, iOS users can now get in on the augmented reality fun of Ingress -- a game in which players battle through the real world to secure virtual portals for their team -- after Google's Niantic Labs released an official client on the App Store
Strong customer loyalty for Apple's iPhone is predicted by Morgan Stanley to drive a so-called "halo effect" for sales of the company's rumored "iWatch," prompting the investment firm on Monday to increase its price target for AAPL stock to $110.
Sales growth for Apple's Mac platform has outpaced the PC market for the 31st time in the past 32 quarters, keeping the trend alive. But surprisingly, Apple's premium-priced computers were actually driven by growth in emerging markets last quarter, new data shows.
Apple's rumored 5.5-inch "phablet" iPhone model is said to be facing issues with its new in-cell touchscreen panel, as well as color unevenness on the new "iPhone 6" metal casing, which could see the device's launch pushed back to next year, leaving the smaller 4.7-inch model to debut alone this year, according to one industry insider.
An FCC filing discovered on Saturday reveals in-depth details on Apple's first dedicated iBeacon-compatible beacon hardware, suggesting the company may soon introduce the micro-location technology to consumer spaces like so-called "smart homes."
Apple's website in China has published a detailed response to accusations by the country's state owned media, refuting claims that iOS tracks users' locations in a firm but politely worded statement.
Apple's iOS and OS X platforms aren't directly affected by the rampant malware infestations that plague Google's Android and Microsoft's Windows, but that doesn't mean they can't be victimized by it, as the collateral damage and smokescreen of a reanimated botnet targeting unpatched, vulnerable systems demonstrates.
On Friday, the president of the National Federation of the Blind clarified the group's recent resolution calling on Apple to collaborate with the group's efforts to expand accessibility among third party apps, noting a "good relationship" despite a "provocative and poorly reported article" on the subject released by Reuters.
As Apple continues to refine its in-house mapping and navigation services, business owners are reportedly receiving phone calls from Maps team representatives looking to resolve user-submitted data discrepancies.
After announcing cooperation with the White House's "SupplierPay" initiative, Apple on Friday released domestic supply chain expenditure figures for the first time, saying it spent more than $3 billion with over 7,000 U.S. suppliers last year.
A federal jury on Friday found Apple did not push app developers to use its proprietary HLS technology for live streaming video to iOS devices, which would have allegedly induced infringement of an Israeli company's patents.
After multiple torture tests, a purported sapphire front cover rumored to be bound for Apple's 4.7-inch "iPhone 6" has finally been broken, but getting there took a car weighing 1.6 tons.
Following up on last week's anti-Apple spot in which iPhone users were called "wall huggers," Samsung on Friday aired two ads aimed at iPad owners, touting Galaxy Tab S features like split-screen multitasking and Super AMOLED displays.
Apple has remained silent on its plans for PrimeSense, the 3D scanning firm it acquired last November. But a new iPad app based on some of the same underlying technology--which allows users to quickly capture three dimensional models for use in CAD and 3D printing via a third party peripheral--indicates that Apple may be planning to integrate the tech into future iPads as a differentiating feature.