One of the things that has defined Apple for the past decade is its dedication to and admiration for photography, whether it's improving the iPhone's camera or creating advertising campaigns centered around famous images. Here's how the company selects the images that it features on billboards, in commercials, and on your desktop.
Apple on Thursday launched its awaited Back to School 2015 promotion, offering a free pair of Beats Solo2 wired headphones, valued at $200, with the purchase of a new Mac.
Apple on Thursday added another 35 companies to the list of U.S. banks supporting Apple Pay, this time offering a more even split of credit unions and conventional banks.
A trio of Apple patent filings relating to biometric input devices could reveal plans for a remote control, potentially destined for Apple TV, capable of distinguishing multiple users for association with custom profiles on a second device.
Your next podcast listening session could be interrupted by dynamically placed, constantly refreshed and targeted content -- read advertisements -- served up by iAd, if Apple deploys technology described in patent application published Thursday.
Apple revealed in a U.S. Securities and Exchange Commission filing Wednesday that it plans to spend $12 billion on capital expenditures for the 2015 fiscal year, $1 billion less than was initially projected last year.
Apple is looking to hire its first government affairs officer in India as part of an overarching plan to more aggressively target the growing market, according to a local report.
Advocacy group Consumer Watchdog leveled antitrust accusations against Apple Music in a letter to the Federal Trade Commission and Department of Justice on Wednesday, saying Apple is leveraging access to consumer credit cards and user music preferences to tamp down competition. Senator Al Franken shared similar concerns in a separate letter to the same governmental bodies.
With the latest iOS 9 beta restoring full support for Home Sharing, here's how to toggle on the feature that allows streaming music and video from computers connected to the same local Wi-Fi network.
Apple on Wednesday pushed out a MacBook Pro firmware update to address issues users of 2015 models were seeing with corrupted data.
The slow trickle of HomeKit-compatible accessories is reportedly linked to a high level of encryption mandated by Apple, said to be generating unusuable levels of lag in prototype Bluetooth products.
Apple, Google, and other major U.S.-based multinationals may soon be able to bring more of their foreign-earned income back to American shores without facing a huge tax burden, as lawmakers are moving forward on a tax reform framework that could eliminate taxes on international earnings and authorize a one-time repatriation holiday.
On Wednesday Apple once again took 15th place in Fortune's annual Global 500 rankings, something the magazine credited to record sales of the iPhone 6 and the introduction of new product categories, such as Apple Pay.
Apple on Wednesday provided members of its public beta program with new versions of both iOS 9 and OS X 10.11 El Capitan, marking the second versions of the publicly available pre-release software.
Another record-breaking fiscal quarter is in the books for Apple, but the company's overall success is being glossed over by Wall Street analysts and pundits who seem intent on ignoring the actual facts when it comes to Apple Watch sales.
Microsoft on Tuesday launched Send, a new iPhone app intended to simplify email conversations down to instant-messaging style threads.
Although Apple didn't provide official figures during Tuesday's results call, an estimate published by research firm Canalys suggests the company shipped 4.2 million Apple Watches during the June quarter.
Lofty expectations were beyond the reach of Apple last quarter, sending shares tumbling more than 7 percent. But a number of bullish analysts see the stock pullback as a buying opportunity for investors, who can get in at a cheaper price before the launch of new iPhones.
For the next 5 Days or until supplies run out, readers can get 3 years of AppleCare free plus instant discounts on all of Apple's standard early-2015 13" MacBook Pros, or save between $119 and $200 on select custom configurations with exclusive coupon codes. In each case, these deals deliver the lowest prices ever for each of these new models.
It appears that Apple is disallowing iOS 9 beta users to submit app reviews -- positive or negative -- with the latest build released on Tuesday, a feature that was becoming an increasingly irritating thorn in the side of developers since Apple opened its public beta program earlier this year.