Apple on Thursday released a storage firmware update that addresses an issue that would cause MacBook Airs to be unrecoverable after a system crash.

In a web-only exclusive, U.S. prepaid cell carrier Virgin Mobile has discounted Apple's iPhone 4 and iPhone 4S by 15 percent, bringing prices down to as low as $280.

Television network The CW on Thursday announced it has reached a deal to stream content to the Apple TV, expanding its current at home digital options beyond Microsoft's Windows and Xbox platforms.

Apple CEO Tim Cook on Thursday revealed that the first Mac to built completely in the U.S. in almost two decades will be a new model in an existing product line, shedding a bit more light on the company's "Made in USA" plans.

As Paul Otellini relinquishes the reins of chipmaker Intel, the outgoing chief executive reveals in an in-depth profile that he ultimately passed on a contract to build the silicon which powered Apple's original iPhone, a regretful decision given the handset's wild success.

Tim Cook is going to Washington to talk taxes and overseas cash holdings, and the Apple CEO is heading to the hill with a message: We pay every dollar that we owe.

Hon Hai Precision Industry has made some strides toward improved labor conditions, according to a new report, but the Apple supplier is still working its employees more than Chinese labor law allows.

The Pebble smart watch development kit was updated on Thursday to allow two-way communication between watch and phone apps, along with a new sports API for tracking exercise.

Apple is paying its shareholders a slightly larger quarterly dividend on Thursday, distributing over $2.867 billion in $3.05 per share payments across the company's 940 million outstanding shares.

Apple on Thursday released a new version of its iTunes media suite, with a new MiniPlayer featuring artwork and a progress bar, along with an improved Songs View.

Apple has paid over $100,072 in fees for new building permits on three construction projects valued at over $16 million, all to be located within its new Reno, Nev. iCloud data center site.

High-resolution photos of what may be components from Apple's next-generation iPhone have leaked to the Internet, with multi-colored SIM trays adding to rumors that the so-called "iPhone 5S" will be available in more than just black and white.

An iPhone-driven e-wallet service from Apple could simplify checking out at the store by presenting users with options based on data such as their location, current balance, or applicable rewards cards.

Apple has submitted plans for a new retail location in San Francisco's Union Square that would replace the Apple Store currently at Stockton and Ellis.

Apple's iPhone 5 is getting another battery-boosting accessory from mophie, as the company announced the availability of the juice pack plus, which boosts the battery life of Apple's newest handset by 120 percent.

Apple announced on Thursday that the application downloaded to reach the App Store's 50 billion milestone was "Say the Same Thing" by Space Inch, landing an Ohio man a $10,000 gift card.

Gains made by Google's Android platform chipped away at the smartphone market share of Apple's iOS in the first quarter of 2013, while Microsoft's slow-growing Windows Phone managed to surpass BlackBerry in the battle for third place.

An Apple patent filing discovered on Thursday describes a system in which a primary iOS device, such as an iPhone, remotely controls multiple secondary devices, which can also be iPhones, as slave flashes for the first handset's on-board camera.

An email from late Apple cofounder Steve Jobs to then CEO of News Corp. James Murdoch suggests the Cupertino company was looking to set the price of e-books sold through the iBookstore at rates higher than market leader Amazon, says the U.S. Department of Justice.

America's number two wireless telecom and Apple partner carrier AT&T recently started sending out promotional emails to certain iPhone 4S owners on its network, saying that they can take advantage of special trade-in pricing that effectively negates the upfront cost of a 16-gigabyte iPhone 5.