Amid continued losses for Apple stock, investment firm RBC Capital Markets has remained steadfast with its $150 price target, once again on Tuesday advising investors to buy in ahead of the anticipated "iPhone 6s" product launch.
Cobalt, a long-gestating multiplayer action platformer jointly developed by indie studio Oxeye and Minecraft creators Mojang, is set to drop on the Mac this October alongside the Xbox and PC.
Apple on Tuesday provided public OS X beta testers with the fourth pre-release build of El Capitan, its forthcoming free Mac operating system update set to launch this fall.
Apple authorized reseller B&H Photo is holding its Back to School Savings event this week, with $100 discounts on some current-generation iPads and 11- & 13-inch MacBooks, as well as $200 discounts on several current 15" MacBook Pro configurations.
In a rare move, Apple on Tuesday responded to a questionable rumor, outright denying that it's planning to start its own mobile virtual operator network and become a wireless provider, much like MetroPCS or Boost Mobile.
A new set of configuration files discovered in the latest beta of Apple's OS X El Capitan desktop operating system point to an unreleased Apple product -- perhaps an iMac refresh waiting in the wings -- with a new-to-Apple 4K resolution.
Apple is reportedly working on one or more spiritual successors to the iPhone 5c that will use 14- to 16-nanometer FinFET chips manufactured by suppliers TSMC and Samsung.
Since it was added to the Dow Jones Industrial Average in March, Apple has been a weight on the index, accounting for 14 percent of its losses in the last four and a half months.
Australian cellular operator Telstra on Monday announced a new incentive plan that gives iPhone 6 and 6 Plus customers a one-year Apple Music subscription for free when they sign up for post paid Go Mobile services.
A week after researchers discovered a new privilege escalation zero-day vulnerability in Apple's latest version of OS X 10.10.4, an exploit has appeared allowing nefarious hackers to install adware and malware onto a target Mac without requiring system passwords.
The iPhone grew as a platform in May to 43.5 percent of the U.S. smartphone market, encroaching on Android, which shrank slightly to 52.1 percent, according to comScore research data released on Monday.
Apple on Monday released a sixth developer beta of OS X El Capitan, further refining the operating system as it rapidly approaches a fall release date.
Apple's seemingly insatiable appetite for Silicon Valley office space has reportedly led the company to acquire an undeveloped 43-acre site in San Jose, a deal worth $138 million that could add as much as 2.8 million square feet of space to Apple's inventory.
Macs can still be successfully attacked using some of the same firmware vulnerabilities affecting many Windows PCs, a new proof-of-concept worm is said to demonstrate.
Despite the country being a key market continuing to see tremendous growth, Apple nevertheless lost ground in China to native phonemakers Xiaomi and Huawei during the June quarter, according to Canalys market research data teased on Monday.
Back-to-school shoppers this week can use new $30, $100 and $200 coupons to save up to $130 off all of Apple's early-2015 MacBook Pros bundled with a free accessory (such as a Free LG super drive & Brenthaven MacBook Sleeve combo), or up to $300 off the same models bundled with AppleCare and a free Canon PIXMA MG6620 AirPrint-ready all-in-one printer (or your choice of other accessories).
Apple is allegedly in talks with wireless providers in both the U.S. and Europe about launching its own cellular service, in the same way MetroPCS and Boost Mobile piggyback on established carrier networks.
Apple's next-generation iPhone display assembly has seemingly once again been leaked via sources within the Asian supply chain, lending credence to previous leaks but still revealing little about the technical makeup of the so-called iPhone 6s.
The next album by rapper and Beats co-founder Dr. Dre, Compton: A Soundtrack, will launch on Aug. 7 as an exclusive for Apple Music and iTunes.
Nokia has confirmed it will sell its Here maps division to German carmakers Audi, BMW, and Daimler, in a deal valued at 2.8 billion euros, or $3.07 billion.