In a poll of prospective iPhone purchasers, 84 percent of buyers say they'll get a pricey iPhone X or larger iPhone Plus model, pushing UBS to raise AAPL's price target to $210.

Apple is pushing to expand its digital advertising business by increasing the size of its advertising network, a report claims, with the iPhone producer said to have been in discussions with a few major app companies about a possible deal to provide advertising to their apps.

The purchase of beleaguered Toshiba's memory group, long in limbo, is now complete, with Apple joining Bain, Dell, Seagate, and others to seal the deal.

Apple has updated macOS High Sierra to version 10.13.5, just a few days ahead of expected announcements for the future of the operating system at WWDC, with the latest release effectively consisting of support for Messages in iCloud and performance updates.

AppleInsider used Apple's request data form to find out what they've got on one of our staffers, and it's probably worth you doing the same, when you can.

The Emoji Consortium has unveiled candidates for 2019 additions to its official list, likely only to see the light of day close to the debut of iOS 13.

DirecTV Now's popular free Apple TV 4K promotion is back for a limited time only. For $105, get a 32GB Apple TV 4K valued at $179 and three months of streaming content. Find out how.

A new series of renders of the LCD-based 2018 iPhone has popped up based on what the rumor mill is expecting from the new device.

WWDC is nearly upon us. AppleInsider takes a look at most of Apple's hardware lineup, and talks about what we might see, what we might not, and why.

Apple has turned down an invitation to speak in front of a European Parliament committee, looking to avoid any missteps that could affect its chances of appealing a previous ruling.

This week on the AppleInsider podcast, Victor and Mike discuss what we'd like to see out of WWDC, the key features from iOS 11.4, and Victor interviews Chaz of LIV Watches, who talks about his experiences making mechanical watches at a time when Swiss watch companies are trying to figure out where they fit following the Apple Watch.

While Apple has successfully rolled out the "notch" on 10s of millions of iPhone X handsets with OLED display, rumor has it that the company may be finding it a bit hard to carve the same kind of notch into a conventional LCD screen.

A questionable "leak" on Thursday claims to show a screen protector designed to fit an as-yet-unannounced next-generation iPhone SE model that, like past "leaks," includes a notch cutout some believe will accommodate Apple's TrueDepth camera array.

Need a handy reminder to watch Apple's upcoming WWDC keynote? You can now schedule an automated alert to arrive via Twitter before the event next Monday simply by retweeting a post Apple promoted on the microblogging service.

Building on speculation that Apple is eyeing North Carolina's "Triangle" corridor as the potential site of a new U.S. campus, a report on Thursday claims the company will soon make an announcement officially naming the development as its selection.

The supplier responsible for the battery-saving power management chips inside Apple's iPhone has seen its shares bleed more than half their value in 2018 amid multiple reports that Apple is moving in its own direction.

If Apple is working on a VR or AR headset, it is certainly aware of the different technologies and concepts already used in the market, including the benefits and pitfalls that can be encountered. AppleInsider provides an overview of the current state of the two technologies, and what Apple needs to consider for creating its own headset design.

Google's YouTube Music is aiming to take on Apple Music with mobile and desktop applications. Both apps have their strong suits, but which one is best for you?

MacSales.com is at it again with its popular Garage Sale, which features rock bottom prices on Apple hardware and accessories. Pick up an open box HomePod for just $295 or a USB-C docking station for as low as $89.75. Parts and accessories are also on sale from $0.25.

While Apple's WWDC 2018 keynote on June 4 should contain some important announcements, new MacBooks and iPads won't be among them, a report claimed on Thursday.