Save up to $144 on 2015 13" MacBook Pros with AppleCare: Apple Price Guides updated Mar 31st (exclusive coupons & savings)

2015

iPhone 6 orders boost Pegatron's 2014 net profits to $466.8 million

Monday March 23, 2015

Pegatron saw annual net profits rise 53.4 percent to $466.8 million U.S. in 2014, according to a quarterly results announcement made on Monday, boosted by a growing share of the Apple's supply chain including the hugely popular iPhone 6.

New Apple TV with App Store would enter Apple into $35 billion home gaming market

Monday March 23, 2015

With software sales for traditional game consoles and PCs projected to reach $35 billion this year, one analyst believes a new Apple TV with a dedicated App Store could have a noticeable impact on the company's bottom line.

Rumor: Apple Watch faces staggering manufacturing issues, initial production run halved

Monday March 23, 2015

An extraordinarily dubious rumor from China suggests that Apple has been unable to solve critical issues in the manufacturing of the Apple Watch's flexible OLED display that have driven yields perilously low, while assembly partner Quanta is said to be experiencing significant issues on its production lines due to the device's small size.

Apple opens up for new Steve Jobs biography to shape co-founder's public image

Monday March 23, 2015

Apple executives like CEO Tim Cook were willing to participate in interviews for the new biography Becoming Steve Jobs because of the main author's connections to Jobs, and because the company wants to influence its co-founder's public image, according to an official spokesman.

Seeing Android switchers fueling iPhone growth, Cowen & Co. raises Apple price target to $135

Monday March 23, 2015

After conducting a new survey showing that iPhone growth is being driven by new owners of the platform, investment firm Cowen and Company raised its price target for Apple on Monday to $135.

Apple Watch stars in Elle Australia magazine's styling section

Monday March 23, 2015

Apple's upcoming wearable made its Down Under debut this week in a spread for Elle Australia, with the magazine's senior fashion editor helping fashionistas with tips for styling the Apple Watch for the weekend, at work, or at an after-hours cocktail party.

Google News buries news of Google's FTC investigation under Daniel Lyons fluff [updated with response]

Sunday March 22, 2015

After the embarrassing leak of a U.S. Federal Trade Commission investigation that described how Google shifted around its search results to harm competition, Google News has shifted its search results to harm journalism, promoting instead a fluff piece glorifying Google, written by Daniel Lyons [updated with response from Lyons].

This week on AppleInsider: Apple's ambitious TV plans, Campus 2 by drone, AAPL joins DJIA, more

Sunday March 22, 2015

Last week began with AppleInsider taking a fresh aerial tour of Apple's Campus 2, and later saw important news emerging on the company's TV plans, including harbingers of a streaming service and a redesigned Apple TV set-top. We also reviewied the new 13-inch MacBook Pro with Force Touch, and took a look at the cars owned by Apple's executives.

Intel Core M lets new MacBook go light and fanless, but with sacrifices

Sunday March 22, 2015

At the heart of Apple's upcoming 12-inch MacBook is the Intel Core M, a processor series launched late last year and meant to power extremely light notebooks and tablets. But the new chips come with their own set of benefits and sacrifices, particularly for people considering other MacBook models.

Apple Inc Campus 2 Spaceship Ring tops out cafeteria segment (video)

Saturday March 21, 2015

The grand, expansive dining area portal of the center "Spaceship" Ring in Apple's Campus 2 mega-project has reached its ceiling, with a steel structure now only barely visible over the construction barrier from the street, but clearly discernible from the air.

Review: Apple's early 2015 13" MacBook Pro with Force Touch trackpad

Saturday March 21, 2015

While we love Apple's new Force Touch trackpad, you still need to buy an entire computer to get one. For the moment, that means picking up the latest 13-inch MacBook Pro, a tradeoff that's certainly worth it --unless you need maximum power or extreme portability.

Steve Jobs told Disney's Bob Iger about cancer recurrence 30 minutes before Pixar deal

Friday March 20, 2015

An upcoming book reveals Steve Jobs informed Disney boss Bob Iger in 2006 that his cancer had returned, a secret Iger kept for three years until the information went public.

Second Apple Watch diary entry from model Christy Turlington Burns touts activity tracking, watch complications

Friday March 20, 2015

Apple posted and update on model Christy Turlington Burns as she uses Apple Watch to train for the London Marathon, this time throwing a spotlight on the device's prowess as a daily planner and run timer.

Jony Ive feared Jobs would fire him on returning to Apple, book excerpt says

Friday March 20, 2015

In a book excerpt published on Friday, lead Apple designer Jony Ive says he was worried he would be fired when Steve Jobs returned to serve as the company's CEO in 1997.

48 Hours Only: Save $100 instantly on 3 of Apple's early-2015 11- and 13-inch MacBook Airs

Friday March 20, 2015

Apple Authorized Reseller B&H Photo, for an undisclosed amount of time, has knocked $100 off 3 of Apple's brand new, early-2015 MacBook Airs. Including the base 11-inch configuration and two 13-inch configurations, including the 1.6GHz, 4GB, 128GB model, which now starts at $899 and the same model with twice as much SSD hard drive storage for $1,099. These deals are not expected to last long.

Apple's Boot Camp drops support for Windows 7 with latest MacBook models

Friday March 20, 2015

Apple has dropped Boot Camp support for installations of Windows 7 on the recently refreshed 13-inch MacBook Pro and MacBook Air lineup, meaning users will have to switch to third-party virtualization software, upgrade to Windows 8 or wait for Microsoft to release Windows 10.

Photo allegedly reveals Apple Store demo kit for trying on in-ear headphones

Friday March 20, 2015

A new photo, published on Friday, shows what is claimed to be a demonstration kit Apple Stores will soon use for customers to try on in-ear headphones, something that might otherwise be uncomfortable or unsanitary.

Apple's Safari among browsers taken down at Pwn2Own day 2

Friday March 20, 2015

Safari, Chrome, Firefox, and Internet Explorer were all successfully exploited during the second day of the annual Pwn2Own hacking contest in Vancouver.

Apple devices account for over 25% of visits to U.S. government websites

Friday March 20, 2015

More than one quarter of the visitors to U.S. government websites in the last three months have come by way of a Mac or iOS device, according to federal analytics data, underscoring just how much Apple has inserted itself into the lives of average Americans.

Apple offers rare look inside secret Apple Watch health and fitness testing labs [u]

Friday March 20, 2015

In a new television segment aired on Friday, Apple offered an inside look at the previously secret health and fitness testing labs for the Apple Watch, hidden inside of a rather plain looking warehouse.