Apple on Wednesday sent out surveys to a sampling of MacBook Pro customers asking whether they use the laptop's headphone jack, a question that suggests the company is looking to remove the legacy component as it did with iPhone 7.
According to a recent report by Japan's Ministry of Economy, Trade and Industry, limitations applied to developers marketing their wares through proprietary app stores run by Apple and Google are a hindrance to smartphone app industry competition.
In continuing efforts to build out a strong presence in the crowded cloud services business, Apple recently took on former Time Warner Cable executive Peter Stern to work on subscription-based products including Apple Music.
A number of websites are beginning to launch support for Apple Pay on the Web, which allows iOS 10 users to pay for goods and services away from apps and point-of-sale terminals.
Shortly after launching the iMessage App Store alongside iOS 10, Apple on Wednesday tweaked its latest digital storefront with browsing categories to help surface compatible apps and sticker packs.
Siding with Swiss watchmaker Swatch, the UK's Intellectual Property Office has rejected Apple's attempt to trademark the term "iWatch" in the country -- long after the electronics giant decided to go with "Apple Watch" instead.
Just in time for the release of the headphone-jack-less iPhone 7, Audeze gave AppleInsider a hands-on sneak peek at their upcoming Lightning-connected iSine headphones, the word's first-ever planar magnetic in-ear buds.
Just 24 hours after launch, adoption of iOS 10 is sitting at 14.86 percent of Apple mobile devices, according to tracking data published on Wednesday.
As accounts surface claiming that the iPhone 7 will be particularly constrained at retail for the launch, sources familiar with the matter are saying that they will be no more or less limited at launch day than for any other first day of sale since the iPhone 4.
Shares of Apple have climbed significantly this week, as investors buy into consumer excitement ahead of the iPhone 7 debut this Friday, hoping the next-generation model will set new records.
As with the iPhone 7, several publications have received the Apple Watch Series 2 hardware in advance of release, with just about everybody claiming that the new version is the watch that should have been released in 2015.
A series of videos published on Wednesday suggest that Apple's new iOS 10 offers relatively smooth performance across iPhone models, even ones as old as 2012's iPhone 5.
Two years after Apple's commitment to the U.S. government ConnectED program, Apple CEO Tim Cook visited Harlem's Pedro Albizu Campos School to examine success of the program, and to take a look at overall student progress because of the donated technology.
Twitter on Wednesday launched a free app for the Apple TV, allowing people to tune into any of the live video feeds on the service -- specifically paving the way for the first of 10 Thursday NFL games the social network is paying to host.
Shoppers this week can snap up a 2016 12" MacBook (1.2GHz, 8GB, 512GB) in Gold for $1,399. Or opt for a high-res 27" iMac 5K for $1,649.99. A lifetime subscription to Hotspot Shield Elite VPN is also $49.99 ($50 off), while a 256GB 13" MacBook Air is $939.99 on eBay.
In an interview with ABC News' Robin Roberts, Apple CEO Tim Cook made comments suggesting that augmented reality would be a future focus for Apple. He also defended complaints of easy AirPod loss, and discussed iPhone 7 design decisions.
The iPhone 7, shipping Friday, has been creating higher-than-expected demand for chip production and contributing to a crunch on NAND flash memory supply, a pair of reports said on Wednesday.
Apple has added more stock to the online reservation program for Apple Upgrade Program members, and return calls promised by Apple customer care to resolve ordering issues have started.
Apple on Tuesday posted to its YouTube channel an iPhone 7 television advertisement focusing on the upcoming handset's advanced picture taking capabilities, water resistance, stereo speakers and more.
Several Apple executives, including CEO Tim Cook, are touring New York City this week, visiting a variety of locations ahead of this Friday's iPhone 7 launch. [Updated with correction]