In just a few hours, Apple will open the floodgates to Apple Watch preorders. With initial supply constraints expected, prospective buyers are urged to have their selections in mind prior to midnight, and AppleInsider has your guide.
According to the latest estimates from Gartner, Apple's Mac made gains in the PC market over the first quarter of 2015, bucking a wider negative trend that saw overall shipments drop 5.2 percent worldwide.
Apple is campaigning hard to trot Apple Watch in front of potential buyers, with a report on Thursday estimating the company has spent some $38 million on television ads alone.
Consumers who want to purchase a gold Apple Watch Edition -- or those who simply want to see it in the flesh -- may need to travel a bit if they live outside of the world's major cities, as Apple will initially stock the device at just 53 locations worldwide.
Mophie on Thursday launched Space Pack battery and storage cases for the iPhone 6, 6 Plus, and iPad mini, as well as a new Spacestation battery/storage pack, and a 2.0 update of its Space file manager for iOS.
A video posted to the Web on Thursday runs a gauntlet of stress tests, including keys, sandpaper and even a power drill, on what is claimed to be an authentic sapphire display cover from Apple's forthcoming Apple Watch.
Apple on Thursday said it has reversed course on a policy that previously barred laborers from working on the Campus 2 construction site in Cupertino if they had been convicted of a felony within the last seven years [updated with response from Apple].
At least three new Apple Stores will open in time for the debut of Apple Watch on April 24, including officially-announced locations in Miami Beach, Fla. and Sao Paolo, Brazil.
A serious vulnerability present in every iteration of Apple's desktop operating system since OS X 10.7 -- one which allows any user process to gain root privileges -- was disclosed to the public on Thursday following the release of OS X 10.10.3, which addresses the issue, and users are urged to update as older OS X versions will remain susceptible to attack.
Google is almost ready to bring support for Android Wear devices to the iPhone, but public availability will be dependent not only on Apple approval but whether Google decides to release it, a new report claims.
Apple on Thursday issued a new update for iTunes that takes advantage of the new OS X Photos application, adding support for syncing photos to an iPhone, iPad and iPod touch.
Apple lifted its review embargo on the new 12-inch MacBook on Thursday, and the first early-access reviews began to emerge, praising some of the notebook's futuristic design traits while typically criticizing issues like weak performance and a lack of present-day compatibility.
Apple's newly released iOS 8.3 update is preventing Touch ID from being used to make App Store purchases for some iPhone and iPad owners, according to complaints on Twitter and Apple's support forums.
Recent reports suggesting that Apple might have to delay the Watch's launch in Switzerland over trademark issues appear to have been exaggerated, and it remains unclear whether the company is planning a Swiss launch in the near future to begin with.
Apple CEO Tim Cook could be in Paris on Thursday, sources for a French website said earlier in the day, possibly for something related to the impending appearance of the Apple Watch in stores.
Apple on Thursday confirmed that orders for the upcoming Apple Watch will be available exclusively online during the launch window, as the company expects that consumer demand will outstrip available supply of units.
Apple on Wednesday updated its "Where to use Apple Pay" webpage, adding a total of ten new merchants to an ongoing list of retailers that accept the company's branded NFC-based mobile payments system [updated].
Apple Maps was updated as part of Apple's iOS 8.3 release on Wednesday, adding a tweaked "Report a Problem" tool that lets business owners claim marked points of interest in-app, while at the same time removing select TripAdvisor data that started showing up up last week.
Alongside Wednesday's iOS 8.3 rollout with expanded international support for Siri, Apple launched a redesigned expository webpage that helps explain how users can interact with the virtual assistant.
Continuing a barrage of software releases on Wednesday, Apple launched the latest version of Xcode with new compilers for the Swift programming language, SDKs for new hardware like the Force Touch trackpad and more.