Apple fans wishing they could color match their headphones with their iPhone or MacBook can now do so, as Apple's Beats by Dre subsidiary has updated its popular Solo2 lineup with new silver, gold, and space gray color options.
Some rival smartwatches, such as the Android-based Moto 360, saw significant price cuts on Friday in a bid to keep up sales in the wake of Apple opening preorders for the Apple Watch.
While investment firm UBS doesn't believe the Apple Watch is yet a "must have" device, its importance to the company's bottom line is expected to grow over time as new use cases emerge.
As Apple has opened preorders and try-on appointments for the Apple Watch, more details have become clear about the ordering process, including costs for AppleCare+, and the repair service fees for out-of-warranty Watches, which can rise as high as $2,800 in the US for an Edition model.
Consumers who weren't ready to to order at exactly 12:01 a.m. Pacific time on Friday have missed their opportunity to receive an Apple Watch on launch day, as every model is now unavailable until at least mid-May.
This week's all-new AppleInsider podcast is now available to download and subscribe in iTunes or SoundCloud, with detailed analysis of this week's news. We discuss the Apple Watch reviews and comb through the initial impressions. Reviews of the new 12" MacBook are also discussed, OS X 10.10.3, Photos for Mac, DJI's new Phantom 3 drone, and more.
Apple's online storefront reopened at midnight on Friday to accept Apple Watch preorders and sales of the new 12-inch MacBook, kicking off global sales of two hotly anticipated products.
Just hours before Apple Watch preorders are scheduled to go live on the Online Apple Store, rap star Drake posted to Instagram a picture of himself wearing the hotly anticipated device at this year's Coachella Valley Arts and Music Festival.
Apple took down the Online Apple Store late Thursday night as the company made preparations for what is expected to be an onslaught of Apple Watch preorders.
Apple Watch is now available to try on at Apple Store locations in Australia and East Asia, and while preorders have not yet gone live, a number of customers are posting photos and video from their sessions.
In just a few hours, Apple will open the floodgates to Apple Watch preorders. With initial supply constraints expected, prospective buyers are urged to have their selections in mind prior to midnight, and AppleInsider has your guide.
According to the latest estimates from Gartner, Apple's Mac made gains in the PC market over the first quarter of 2015, bucking a wider negative trend that saw overall shipments drop 5.2 percent worldwide.
Apple is campaigning hard to trot Apple Watch in front of potential buyers, with a report on Thursday estimating the company has spent some $38 million on television ads alone.
Consumers who want to purchase a gold Apple Watch Edition -- or those who simply want to see it in the flesh -- may need to travel a bit if they live outside of the world's major cities, as Apple will initially stock the device at just 53 locations worldwide.
Mophie on Thursday launched Space Pack battery and storage cases for the iPhone 6, 6 Plus, and iPad mini, as well as a new Spacestation battery/storage pack, and a 2.0 update of its Space file manager for iOS.
A video posted to the Web on Thursday runs a gauntlet of stress tests, including keys, sandpaper and even a power drill, on what is claimed to be an authentic sapphire display cover from Apple's forthcoming Apple Watch.
Apple on Thursday said it has reversed course on a policy that previously barred laborers from working on the Campus 2 construction site in Cupertino if they had been convicted of a felony within the last seven years [updated with response from Apple].
At least three new Apple Stores will open in time for the debut of Apple Watch on April 24, including officially-announced locations in Miami Beach, Fla. and Sao Paolo, Brazil.
A serious vulnerability present in every iteration of Apple's desktop operating system since OS X 10.7 -- one which allows any user process to gain root privileges -- was disclosed to the public on Thursday following the release of OS X 10.10.3, which addresses the issue, and users are urged to update as older OS X versions will remain susceptible to attack.
Google is almost ready to bring support for Android Wear devices to the iPhone, but public availability will be dependent not only on Apple approval but whether Google decides to release it, a new report claims.