Apple on Tuesday revealed its "Back to School" sales promotion for summer 2014, offering $100 Apple Store Gift Cards for new Mac purchases and $50 Apple Store Gift Cards for iPhones and iPads.
Apple Store employees around the world have been installing new light box wall graphics showing a completely different style than the usual product close-ups overlaid atop stark white backgrounds.
A report on Monday claims Apple is putting together a team of A-list speech recognition researchers, including high-ranking employees from Nuance, to create an in-house Siri engine based on neural networking.
A report over the weekend confirmed the Los Angeles Unified School District is planning to switch up a $1 billion technology in education project, allowing certain high schools in its jurisdiction to choose from six different Windows and Chromebook laptops instead of Apple's iPad.
According to data from research firm Ace Metrix, Apple's recent string of in-house advertisements don't stack up to those created by longtime go-to agency TBWA\\Media Arts Lab, which dreamed up iconic campaigns like the "Think Different" series.
Apple on Monday announced its quarterly earnings call for the third fiscal quarter of 2014 is slated for July 22 and will be the first such event for Luca Maestri since being officially confirmed as the company's new CFO.
Apple on Monday appears to have rolled out a new implementation of its two-factor Apple ID authentication system with iCloud.com, requiring users who have the additional layer of security enabled to enter a special code before accessing the Web apps.
According to a report on Monday, Apple will be launching its annual summertime "Back to School" sale campaign tomorrow, with this year's promotion again bringing iTunes gift cards to students buying Macs, iPads and iPhones.
Investment bank Allen & Co. has once again extended an invitation for Apple CEO Tim Cook and services honcho Eddy Cue to attend the bank's annual conference in Sun Valley, Idaho alongside a number of other technology and business luminaries.
Despite numerous reports that Apple is employing next-generation IGZO display panels in its iPad lineup, a weekend revelation that the iPhone maker has monopolized the output of a Sharp facility not known to produce IGZO components throws those assertions into question.
As Mac users await this fall's launch of OS X Yosemite, Apple's current Mac operating system received a minor update on Monday, with OS X Mavericks 10.9.4 fixing minor bugs related to Wi-Fi and wake from sleep.
Apple on Monday pushed an over-the-air update to its iOS mobile operating system, bringing fixes that enhance iBeacon connectivity and stability while correcting problems with Mail attachment data protection and data transfer to third-party accessories.
Apple's anticipated next-generation iPhone may use only one brightness enhancement film for its display, a change that could enable the company to reduce the size of the LCD component in the handset and create the thinnest and lightest iPhone to date.
Apple is now routinely updating its mapping database on a daily basis with user corrections submitted through the native Maps applications for iOS and OS X, it has been discovered.
The first phase of Apple's ambitious retail expansion in China appears to be nearing completion, with the company now advertising for available in-store positions in a number of mainland Chinese cities that do not currently boast a first-party outlet.
Apple on Monday revealed that it will bring a major new update to its education-focused iTunes U app for iPad starting July 8, offering class discussions for students, and giving teachers the ability to create, edit and manage entire courses.
While a glut of alleged "iPhone 6" mockups have suggested there will be lines cut out toward the top and bottom of the back panel on Apple's next handset, a new report claims those are just placeholders for small glass panels that will be included, in a design much like the iPhone 5s.
Apple on Sunday aired a new iPhone commercial focusing on the handset's ability to help parents teach, interact and connect with their children through various apps, some of which include connected smart home solutions.
Apple's chief executive Tim Cook joined Lisa Jackson, the company's new head of environmental issues, in leading a large group of Apple employes in San Francisco's annual Lesbian, Gay, Bisexual and Transgender Pride parade today, handing out certificates good for a free iTunes song to onlookers.
As follows any new announcement from Apple, the world's most secretive consumer electronics company, the days since the the unveiling of HomeKit -- Apple's new "smart home" platform -- have been filled with rumors and speculation about where it might go. AppleInsider now steps back to take a look at the most likely scenario.