Concerns that the iPhone 6s upgrade cycle could post first-ever year over year sales declines were alleviated this week, when Apple indicated it expects iPhone sales will grow yet again this holiday quarter. Analysts on Wall Street reacted to the news positively, advising investors to buy in.
A handful of Apple authorized resellers this week have entered into a price war on 12" MacBooks, dropping each model by $100 to $200. Meanwhile, essentially every new iMac configuration (iMac, iMac 4K and iMac 5K) is available from either MacMall and Adorama, and both are offering AI readers exclusive $79 discounts until Oct 31st. The vast majority are also in stock.
In a rare interview, Apple marketing head Phil Schiller and VP of Mac and iPad engineering John Ternus discussed subjects like the intense collaboration behind products like the MacBook, why Apple refuses to name most suppliers, and the flow philosophy behind the company's upcoming "spaceship" campus.
In response to sliding iPad sales, investors on Wall Street have shown little interest in the market leading tablet. Apple Chief Executive Tim Cook took offense to that this week.
Electronics mega-retailer Best Buy began accepting preorders for the fourth-generation Apple TV on Wednesday, with an anticipated arrival in one week, on Nov. 4.
The Cybersecurity Information Sharing Act cleared the U.S. Senate floor on Tuesday with a 74 to 21 vote in support, moving the controversial bill critics contend will grant the government unfettered access to private data one step closer to the president's desk.
Apple posted a new iPhone 6s commercial to its YouTube page on Tuesday touting the handset's new Siri Hands Free feature with the help of comedian and actor Bill Hader.
During Apple's quarterly earnings conference call on Tuesday, CEO Tim Cook said the company's enterprise operations hit a high-water mark of $25 billion over the past 12 months, up 40 percent compared to last year.
Apple reported a spike in its capital return program, spending $17 billion in Q4, including $14 billion in open market stock buybacks in addition to $3 billion in dividend payments to shareholders.
IBM is benefiting hugely from its internal Mac adoption program, saving about $270 per Mac versus Windows PCs, Apple CEO Tim Cook said in a Tuesday fiscal results call.
During Apple's quarterly conference call on Tuesday, CEO Tim Cook said 30 percent of iPhone buyers switched from Android during the fourth quarter, the highest ratio of "switchers" Apple has recorded in a single three-month period.
Apple's Chinese revenues soared 99 percent year-over-year in its fiscal fourth quarter, growing from just under $6.3 billion to about $12.5 billion, as CEO Tim Cook sounded optimistic tones about the company's plans for the region.
Apple will partner with American Express to launch Apple Pay in Australia and Canada by the end of the year and Hong Kong, Singapore and Spain over the course of 2016, CEO Tim Cook revealed during a quarterly conference call on Tuesday.
Apple grew its revenue another 22 percent year over year in its September 2015 quarter, a result set by record iPhone and Mac sales. Following the announcement, executives from the company participated in a conference call with analysts and the media, and notes of inventory follow.
Apple reported yet another record smashing quarter on Tuesday, earning $51.5 billion in revenue and $11.1 billion in net profit on blockbuster sales of 48 million iPhones.
Hours after releasing the iOS 9.2 beta to developers on Tuesday, Apple seeded a first version of its upcoming OS X 10.11 El Capitan Mac operating system for testing.
IBM is reportedly deepening its investment in Apple platforms via the Apple Watch, offering discounted units to its own employees, as well as linking ts Watson supercomputer to an upcoming Watch app. [Updated]
Apple on Tuesday updated its Apple Pay roster to include Kohl's, marking the arrival of the platform's first store-branded credit card.
Apple on Tuesday issued its first pre-release beta of iOS 9.2 to developers for testing, alongside a new beta of Xcode 7.2, as the launch of the forthcoming iPad Pro approaches.
Ordering Apple to unlock an iPhone's data against its will is akin to ordering a drug company to supply drugs for a lethal injection, a judge commented in the ongoing dispute over a Justice Department request.