In an update to its iMovie consumer level video editing software for iOS released on Thursday, Apple introduced a method of quickly creating projects from batch selected photos and video, as well as a new suite of content sharing options.
Apple is working on a new version of its Apple Store app for iOS that will provide customers with personalized product recommendations based on their purchase history, according to a report published Thursday.
Apple continues to leverage bond sales and low interest rates to fund both its stock buyback program and green initiatives, with an upcoming third sale this year to hit US debt capital markets.
Apple's head of Security Engineering and Architecture will go into "unprecedented technical detail" on iOS security during a talk at this year's Black Hat USA conference in Las Vegas, including new technology coming with iOS 10.
A patent filing made public today stems directly from the Apple purchase of biometric company AuthenTec, and could lead to future iPhones and iPads using part or all of the touchscreen to act a Touch ID sensor.
To flesh out the advanced software needed for a self-driving automobile, Apple has reportedly hired talent away from former high-profile rival and now-beleaguered BlackBerry and its QNX division.
In the U.S., sales of Bluetooth headphones overtook other kinds for the first time in June -- with the market led by Apple's Beats division, according to NPD retail data published on Thursday.
Apple is preparing to launch another New York City store in the World Trade Center Transportation Hub, the company's head of marketing for New York stores revealed on Thursday.
Photos and a video of an adapter allegedly taken from a Foxconn factory in Vietnam surface, with the photographer claiming that the adapter will be included with this fall's iPhone update.
Apple has allegedly taken a hardline approach in negotiating with content owners for a potential $30-per-month streaming television service -- a strategy that may have backfired on the company, a new report suggests.
With Apple rumored to be switching to OLED screens starting with the 2017 iPhone, research firm IHS believes that product's launch will serve as a game changer for OLED technology and mobile displays.
Apple's secondary manufacturer, Pegatron, is following in the footsteps of Foxconn and beginning to automate its factories -- and cutting back on new hires as a result, according to the company's chairman.
Apple's Senior Vice President of Worldwide Marketing Phil Schiller is bringing the better part of three decades of marketing experience to the board of directors of Illumina, the industry-leading DNA sequencing equipment company.
Shares of Apple audio parts supplier Cirrus Logic spiked in after-hours trading on Wednesday night as the company not only beat quarterly forecasts, but implied that it stands to benefit from Apple's "iPhone 7" and other smartphones ditching 3.5-millimeter headphone jacks in favor of USB and Bluetooth.
Apple has implemented the .xip file compression protocol with digital signatures for its newest Xcode 8 beta distribution, instead of the unsecured .zip format, guaranteeing that the contents have not changed since initial creation.
Following up on a report regarding the supposed launch date of Apple's next-generation iPhone, noted industry blogger Evan Blass on Wednesday said the company is looking to start preorders for the device on Friday, Sept. 9.
As iPhone sales show signs of stabilizing after a first every contraction earlier this year, Apple continues to incrementally increase spending on research and development in search of the next big thing.
Upthere, a new cloud service designed by former Apple engineers including former Mac software engineering chief Bertrand Serlet, has exited a seven month long beta program on iOS and macOS, and is promising to change how users utilize and think about cloud storage.
The new MoltenVK developer API aims to ease porting of games to Apple hardware, and its native support of Metal graphics, by by bringing the cross-platform Vulkan 3D graphics API to both iOS and macOS.
Apple CEO Tim Cook at an employee meeting on Wednesday said the company recently sold its one billionth iPhone, a watershed moment for the popular smartphone.