A number of mobile executives who attended this week's Mobile World Congress in Barcelona are already projecting that the Apple Watch will dominate the smartwatch market when it launches in April, much as the iPad currently controls the tablet industry.
According to a report on Thursday, Apple's iAd division is looking to reinvigorate sales, and will soon allow third-party agencies to provide demographic targeting information to advertisers, including matching of phone numbers, emails and other data.
Sources in Apple's supply chain are particularly bullish about iPhone sales to start 2015, leading investment firm Barclays Capital to say that its forecast of 54 million units for the current quarter is a "conservative" estimate.
Several important updates have been released at the iOS App Store, bringing share sheet functions to Gmail, a Saved Places tab to Foursquare, and a complete redesign of Imgur's official iPhone app.
Apple on Thursday notified customers who have previously purchased its Aperture photography software that the application will soon be removed from the Mac App Store, and invited those users to try the new Photos app as part of the OS X 10.10.3 public beta.
Disney's new theme park-connected "Show Your Disney Side" app for iPhone lets users shoot a selfie and merge it with a famous character from one of the company's movies or attractions, such as Frozen, Star Tours, Pirates of the Caribbean, or the Haunted Mansion.
People wanting to buy an Apple Watch may be able to ask for a custom engraving, much as the company has allowed with products like the iPad and iPod before it, although the option may not be available in time for the product's launch.
Half a decade after Microsoft's last major update to Office for Mac, the venerable productivity suite returns anew with a Retina redesign, a modern codebase, and a host of new features -- and it's available today as a public preview. AppleInsider was given early access to the new apps and brings you a close-up view of Redmond's latest.
The release of iOS 8.2 remains imminent, and could debut as soon as Apple's "Spring Forward" event next Monday, bringing a number of improvements to the iPhone's health app, along with the usual stability improvements and bug fixes.
Apple's upcoming 12.9-inch iPad -- commonly referred to as the "iPad Pro" -- will make use of an oxide LCD, most popularly known as Sharp's IGZO display technology, a new report from the company's supply chain claims.
If Apple is in fact building an electric vehicle, German automotive company Continental hopes it will have a chance to partner on the final product, the company's CEO publicly said.
Recent negotiations between Apple and BMW weren't connected to developing a car, a BMW spokesman has said, citing discussions between the two parties as part of "regular talks."
A U.S. patent application published on Thursday reveals Apple is actively researching ways to make its products resistant to moisture, a feature sometimes attributed to "active" smartphone models marketed by competing smartphone manufacturers.
While rumors surrounding Apple's purported 12-inch MacBook Air have died down amid Apple Watch hype, a new report on Wednesday claims partner manufacturers have already started mass production of the device in preparation of a second quarter launch.
Following reports that claimed Apple was forced to push back its production timeline for a larger 12.9-inch iPad, new rumors suggest the company is looking to incorporate USB 3.0 connectivity and possibly ports for keyboards and a mouse.
Apple has singled out Greater China--including mainland China, Hong Kong and Taiwan--as a primary growth center. AppleInsider took a trip to learn more, starting with a week exploring Taiwan.
Apple's litigious crusade against Samsung trundled along in U.S. appellate court on Wednesday, but judges were skeptical of an argument claiming continued patent infringement by Samsung is causing Apple irreparable harm.
A report on Wednesday claims Apple has pushed back plans to start mass production of a 12.9-inch iPad model due to poor display yields, and will move forward with a revised ramp up cycle set to start in September.
Apple is in negotiations to make the Apple TV a launch destination for HBO's standalone streaming service reportedly called "HBO Now," which could launch in time for the fifth season of Game of Thrones premiering April 12, according to a new report.
Apple, Google and other parties accused of being involved in an illegal "no-poach" employee policy may be on the verge of settling the class-action complaint, after the judge overseeing the lawsuit has given initial approval for their proposed $415 million settlement.