For the fourth time in less than two weeks, Apple CEO Tim Cook on Wednesday sold off a batch of company stock worth just under $5 million, continuing a series of transactions in accordance with a trading plan adopted in 2015.
Apple will more than double the space of its popular Fifth Avenue store in Manhattan as part of ongoing renovations at the site, with the company promising "new services and experiences" once the outlet reopens.
Though Apple has not officially announced any sales figures for its wearable Apple Watch, that hasn't stopped research firms from estimating its performance, with new data from Strategy Analytics pegging the device at 5.2 million shipments in the fourth quarter of 2016.
Rumored to make its way onto Apple's portables for some time, Theater Mode debuted with the latest watchOS 3.2 beta as a one-tap control for silencing Apple Watch alerts and disabling the device's raise to wake feature. Perfect for dark, quiet venues like a movie theater.
Facebook's Oculus was ordered to pay ZeniMax $500 million on Wednesday, after a Dallas jury ruled that Oculus co-founder Palmer Luckey violated a non-disclosure agreement in building the first prototypes of the Rift headset.
As it looks to lessen reliance on outside chip manufacturers, Apple is developing an ARM-based Mac processor designed to take some of the burden off primary Intel silicon, a report said on Wednesday.
The encompassing "Services" business has proven to be a reliable source of income growth for Apple, but its tremendous performance -- accomplished during an overall company sales decline -- can be difficult to visualize. AppleInsider offers a closer look at the booming segment Apple believes will double over the next four years.
Even as Apple tests remain shrouded in secrecy, prototype self-driving cars by Waymo -- formerly under Google -- are dramatically improving their skills, data from the California Department of Motor Vehicles revealed on Wednesday.
Future versions of Snapchat for the iPhone could reportedly recognize and overlay images onto the world around you, extending well beyond just facial recognition.
In a move that carries some parallels to the company formerly known as Apple Computer from a decade ago, Tesla on Wednesday announced it will no longer be known as Tesla Motors, signaling that it is more than just a car company.
Led by the blockbuster debut of the iPhone 7 series, Apple exceeded Wall Street's expectations with its holiday quarter, sending shares of the company's stock higher and prompting analysts to revise their price targets upward.
GoPro on Wednesday re-released the Karma, its first aerial camera drone, having dealt with an issue that was causing some early models to drop out of the air.
Beyond commerce giants IBM, SAP, and Cisco, Apple works with other businesses under the auspices of its "Mobility Partner Program" -- which isn't widely discussed. But a recent loosening of Apple's fabled secrecy has led a few smaller companies to open up about their experiences with the program.
In what is the absolute lowest price available, eBay has Apple refurbished Mid 2015 15-inch MacBook Pros for $1,399.99 ($600 off) with no tax collected outside NY. B&H is also slashing prices of DJI Inspire 1 Pro and Raw drones by $600-$800 today only with no tax outside NY and NJ.
Apple's record iPhone sales during the December quarter allowed it edge ahead of Samsung and once again become the world's top smartphone vendor, though not for whole of 2016, according to new research data.
Fresh off announcing results for "Super Mario Run"-- which for now remains an exclusive to Apple's iPhone -- Nintendo will reportedly be sticking to a schedule of just two or three mobile games per year.
A firmware update for Apple's AirPods is being distributed now, which brings undisclosed bug fixes to Apple's sought-after wireless earbuds.
Apple Pay did extremely well in the December quarter, Apple CEO Tim Cook revealed this week, growing transactions 500 percent year-over-year thanks in part to the platform now being in over a dozen markets worldwide.
Actor Justin Long, who in the mid to late 2000s served as the de facto face of Apple for his part in the "Get a Mac" ad campaign, has been hired by Huawei to star in a new series of commercials touting the Chinese upstart's smartphones.
Apple CEO Tim Cook said his company is mulling legal options in light of President Donald Trump's recent executive order on immigration, while he personally puts pressure on "very, very senior people in the White House" to repeal the policy.