Apple appears to be changing its famously low-key approach to social media following the hiring of Musa Tariq -- a social media whiz who previously worked under Apple Stores chief Angela Ahrendts at Burberry -- as the retail division's new digital marketing director.
Apple on Monday made iOS 8 beta 5 and OS X Yosemite Developer Preview 5 available to registered developers, bringing bug fixes and stability improvements to the company's next-generation operating systems.
Continuing a trend of delivering the most cost effective Macs in its history, Apple last week introduced its more aggressively-priced 2014 family of MacBook Pros and then sweetened the pot less than a week later by authorizing additional price cuts on the new models through its resellers, which are now translating to $100 - $350 net savings for users of the AI Price Guides.
The first installment of blockbuster first-person shooter franchise BioShock will make its way to iOS this summer, publisher 2K Games announced on Monday, the latest high-profile console title to reach Apple's mobile platform.
As the supposed September unveiling of Apple's next-generation iPhone lineup draws nearer, at least one Wall Street analyst believes that the component makeup of the rumored 5.5-inch and 4.7-inch "iPhone 6" variants will diverge when it comes to their application processors and touch modules.
In the face of dubious market research portraying Apple's iPad (and perhaps the entire tablet market) as troubled and teetering on the brink of collapse, Apple's chief executive Tim Cook expressed a sincere lack of concern while addressing analysts, alluding to long term strategies for outliving tablet rivals focused on volume shipments and short term market share gains.
A trio of photos out of China claim to show the rear shell of Apple's next-generation iPad Air, which looks to feature larger speaker holes, recessed volume control buttons and a repositioned rear-facing microphone.
As the name suggests, DJI's Phantom 2 Vision+ isn't much different than its predecessor, with the same exceptional flying capabilities as the last model. But the newfound "plus" for this drone is mostly found in its vastly improved camera and gimbal, which offers super-smooth recording capabilities from a bird's eye view.
Apple's iOS has taken majority market share in education, government and the enterprise, but Google's Android has become the favored mobile platform among Al-Qaeda operatives.
Apple on Saturday unveiled "Dreams," the latest in its ongoing series of television advertisements touting the versatility of the iPhone 5s and the wide range of third-party applications and accessories compatible with the handset.
Amidst a quickly growing smartwatch market, Hewlett-Packard is throwing its hat into the ring with a fashion-forward iOS and Android-compatible device made in partnership with Gilt and designer Michael Bastian.
Apple subsidiary Beats on Friday uploaded a short 30-second spot to its Twitter account featuring two of its animated "Pill" creatures and the Siri virtual assistant, marking the first collaborative ad effort since Apple bought the audio company in May.
Countering an earlier rumor that Apple would cull some 200 employees from Beats' roster, a report on Friday cites an Apple spokesperson and inside sources as saying the company is instead doing the opposite by extending job offers to keep everyone on board.
Microsoft on Friday filed a lawsuit with a New York district court claiming Samsung is in breach of an Android patent cross-licensing contract after failing to turn over an undisclosed amount in royalty payments.
In an apparent change of heart, U.S. District Court Judge Denise Cote on Friday granted preliminary approval for Apple's $450 million settlement going to a class of consumers over e-book price fixing in the iBookstore.
President Obama on Friday put his signature to to the Unlocking Consumer Choice and Wireless Competition Act, a bill resolving a number of legal conflicts under the Digital Millennium Copyright Act that previously presented legal challenges for consumers seeking to unlock their mobile phones.
Beats Music CEO Ian Rogers will assume control of Apple's iTunes Radio service, according to a new report, uniting both of Apple's streaming music services under a single executive as the company gears up for a renewed assault on incumbent industry leaders Spotify and Pandora.
Google's plan for a series of floating showrooms that would help consumers get to know -- and, ultimately, purchase -- its new Glass wearable platform appears to have sunk, as its East Coast constituent looks to be headed for a Maine scrapyard.
Apple's latest television advertisement -- which shows a number of MacBook Airs that have been customized by their owners with fanciful stickers -- has reportedly been a boon for shops that sell the vinyl decals, with some receiving four times as many orders as they did before the ad's release.
Apple on Friday gave an official welcome to Beats Music and Beats Electronics, which are now a part of the Cupertino, Calif., outfit after the $3 billion purchase price was finalized.