Apple's flagship products led the pack in the 2015 Customer Loyalty Engagement Index from brand research consultancy Brand Keys, with the iPhone, iPad, MacBook and Beats headphones all considered leaders in their respective categories.
Five months after Macworld shipped its last print magazine in September, senior editor and Mac guru Chris Breen on Tuesday announced he will soon leave the publication to take on an unannounced role at Apple.
A fresh report from research firm IDC published on Tuesday found Apple's share of the Chinese smartphone market nearly doubled over the fourth quarter of 2014, while rival Samsung saw its share further deteriorate as competing Android makers gained ground with low-cost device alternatives.
A pair of Silicon Valley heavyweights updated their popular iOS apps on Tuesday, with Dropbox allowing users to upload files via iOS 8's sharing menu and Google unveiling a redesigned, universal version of its Play Music app.
A scathing critique of Michael Bromwich, the lawyer overseeing Apple after it lost an iBooks antitrust lawsuit, alleges that he has unfairly billed the company some $2.65 million for investigative practices that have gone well beyond the initial intent of his role.
Redesigning its flagship product has not been enough to keep Typo out of BlackBerry's line of fire, as the Canadian smartphone maker has once again filed suit alleging that the second-generation Typo "slavishly copied" BlackBerry's own keyboard designs.
While the reason behind Apple's acquisition of PrimeSense remains unknown, the Cupertino company was awarded a PrimeSense patent on Tuesday describing 3D camera system allowing for an entirely new type of virtual keyboard.
Apple may be planning an expansion of its Touch ID fingerprint authentication technology to its portable computers and peripherals in advance of a larger Apple Pay rollout, according to a Tuesday report out of Taiwan.
Apple is moving forward with advanced plans for Phase 2 of its ambitious Campus 2 project, including testing workshops and research and development facilities with enough room to develop and test new products the size of an automobile.
A forthcoming episode of hit television comedy Modern Family puts Apple's iOS and OS X communication services -- notably iMessage and FaceTime -- front and center, with the production crew shooting footage exclusively on the iPhone 6 and iPad Air 2.
In a concept similar to Samsung's Gear VR, Apple has been awarded a patent for a device that would allow an iPhone to serve as the display for a portable virtual reality headset.
Users of Microsoft's mobile productivity suite for iOS have new storage and synchronization options for documents, following an update to Word, Excel, and PowerPoint that adds support for Apple's iCloud.
Apple and its suppliers are gearing up for the debut of the Apple Watch in April, with the company reportedly ordering between 5 million and 6 million units with prices ranging from $349 to thousands of dollars.
According to a report late Monday, Apple is looking to expand Apple Pay operations into China, but the company may face an uphill battle as partnership talks with state-owned credit card operator UnionPay have stalled.
In designing its first wearable device in the Apple Watch, Apple looked to incorporate a variety of highly advanced health functions with an eye on creating a holistic monitoring device, but ultimately scrapped those plans due to technological and regulatory hurdles.
Starting Monday, the SoHo Apple Store will play host to fashion industry insiders as an unofficial extension of New York's Fashion Week, with special in-store discussions on creativity, style and digital media running through Thursday.
A new video obtained by AppleInsider on Monday reveals more detail on Apple's camera-equipped minivans, with views of the interior showing at least two people man the vehicles during testing operations.
The U.S. Federal Aviation Administration has proposed a set of rules that would restrict the use of drones in the sky, placing new qualifications on private enthusiasts and seemingly striking a serious blow to Amazon's airborne delivery plans.
When Apple's now-famous new campus opens next year, it will feature numerous parts created by the company's in-house design group and manufactured in a California factory built specifically for the project.
Apple design chief Jony Ive's transformation into the new face of the company continued this week with a flattering, far-reaching profile that considers him "one of the two most powerful people" at Apple and a reluctant standard bearer for Steve Jobs's legacy.