Tuesday, May 02, 2006, 07:10 am PT (10:10 am ET)
Apple launches \"Get a Mac\" TV campaignIt's the one most Apple Computer enthusiasts have been waiting for — a television ad campaign that once again pits the advantages of a Mac over the shortcomings of traditional Windows PCs.
The Cupertino, Calif.-based Mac maker kicked-off the campaign on network television on Monday. It consists of six 30-second long ad spots that touch on the Mac's strong points, such as immunity to viruses, operating system stability, networking, and the ability to run Apple's iLife digital lifestyle application suite.
In the ads, a calm and collected young man in a hooded sweatshirt (the Mac) engages in debate with a slightly older, stockier gentlemen dressed in a business suit (the Windows PC).
In one spot, dubbed "Viruses," the young man begins by saying, "Hello, I'm a Mac." The gentleman in the suit responds with, "and I'm a PC," and then proceeds to sneeze violently as if he has a cold.
"Gesundheit! You ok?," asks the Mac. "No, I'm not ok. I have that virus that's going around," says the PC.
In another spot, Apple highlights a stellar review given to the new Intel iMac Core Duo by renowned Wall Street Journal columnist Walt Mossberg. And yet another ad just touts the Mac as being "Better" than a Windows PC.
The new campaign is the first from Apple to specifically highlight some of the Macs advantages since the company announced its "Switch" series of television ads in June of 2002. That campaign featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac.
Apple has posted all six of the new "Get a Mac" television commercials on its Web site in four different viewing sizes. The company also unveiled a list of 14 reasons why "you'll love a Mac" as well as a Web page that helps potential switchers decide which Mac is right for them.
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