Microsoft: We'll eventually 'be the leader' in digital media playersMicrosoft Corp. said Wednesday that it expects to sell 1 million of its new Zune music players by the end of next June, roughly the same amount of iPods Apple Computer has been selling each week.
"We think that's actually pretty awesome," said Bryan Lee, corporate vice president for Microsoft's entertainment group, as quoted by the Associated Press.
Lee added that he expects Microsoft will eventually "be the leader" in the digital media player segment, especially once the Redmond, Wash.-based company rolls out more models of Zune and starts selling them internationally.
Thus far, Zune is available only in the United States and Microsoft has not disclosed any plans to begin selling the players overseas.
According to the AP, unit sales for Zune's first two weeks on the market were roughly the same, ranking No. 2 with about 9 percent (retail) share when assessed by NPD Group.
However, the report notes that "promotions for rival devices — including much cheaper players — during the 'Black Friday' week of Thanksgiving had Zune slipping to No. 5."
The player is fairing little better over at Amazon.com, where it has slipped to the 55th-best selling item in the web retailer's electronics category.
On Topic: General
- Obama administration opts to avoid mandatory decryption for law enforcement requests
- Apple search partner DuckDuckGo takes shots at Google, says tracking isn't needed to profit
- AppleInsider podcast goes to the movies, talks Steve Jobs, iMac rumors, Microsoft & more
- Elon Musk calls Apple the 'Tesla Graveyard,' pooh-poohs rumored Apple Car
- DJI launches Osmo, an iPhone-connected 4K steadicam for $650