Get the Lowest Prices anywhere on Macs, iPads and Apple Watches: Apple Price Guides updated September 24th
 

 

Briefly: Apple cuts video iPod pricing in UK

In an effort to spur sales of its aging fifth-generation video iPod digital media players over in the UK, Apple Inc. this week lowered pricing by as much as £20 on some models.

Apple dropped the 30GB black and white video iPods to £179, down from £189. Meanwhile, the black and white 80GB models were marked down to £239 from £259.

The new UK pricing is considerably more aggressive than any markdowns approved in the US. While online retailer Amazon.com is offering the 30GB models for $237.99 and the 80GB for $331.99, Apple continues to list the players on its official online store for $249 and $349, respectively.

The price adjustment in the UK is unlikely to be tied to an upcoming product refresh, as AppleInsider has reported that sixth-generation iPods appear to be tracking for the third quarter at best.