Wednesday, October 10, 2007, 03:35 pm PT (06:35 pm ET)
Briefly: Apple stores to land in Brooklyn, Washington DC areasApple is planning its first Brooklyn store as well as an outlet at the heart of Washington DC, according to separate reports.
Paper: first Brooklyn store in progress
An alleged source speaking with the New York Post claims that representatives for Madison Retail Group have been negotiating space for a retail Apple store within The Edge, a new condominium property within the Williamsburg neighborhood inside New York's Brooklyn borough.
Like previous Apple stores, the retail front has reportedly been chosen for the amount of expected nearby traffic: the facilities would line Kent Avenue and should border on the shopping district of North 6th Street and its eventual connection to a water taxi, the Post's reporter Lois Weiss said.
While it would be the second Apple retail location outside of Manhattan — which is already set to receive its fourth store — the unnamed source said that the store would be in line with one of Apple's mid-sized stores rather than a flagship. Madison has purportedly been negotiating for a corner space that would occupy between 3,000 and 5,000 square feet at $60 to $100 per foot.
Neither property owner Douglaston Development nor its retail contractor Greenstone Realty were able to comment on the report. Any future stores would not be ready for some time, however, as none of the leasing companies would have possession for one more year.
Deal potentially struck for first Washington, DC store
Meanwhile, the Washington Business Journal has suggested that Apple hopes to build its first Apple store within the Georgetown area of America's capital.
Citing an anonymous source that was reportedly close to the deal, the Journal said Apple had bought 1229 Wisconsin Avenue Northwest on September 27th after months of negotiating the terms of the deal with the landowner, Princeton Investment Corporation. Clothing store French Connection has occupied the space for the past 12 years.
Previous reports from ifo Apple Store would have had Apple replace the well-known Nathan's Restaurant location south of the French Connection shop.
The move would signal Apple's first intent to set up shop within the District of Columbia itself. Apple retail outlets have ringed the outskirts of Washington since the earliest days of Apple's retail initiative, with one of the earliest stores launching in Tyson's Corner in 2001. Later efforts have included Bethesda, Maryland and even the Pentagon City area in Arlington.
No timeframe was given for when Apple could first occupy the location.
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