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Thursday, October 09, 2003, 07:50 am PT (10:50 am ET)

Apple to Host Music Media Event Next Week

According to reliable sources, Apple plans to host a media event at the Moscone West Facility in San Francisco on Thursday, October 16th. Invites to the event are set to be delivered to select members of the media this week.

"The year's biggest music story is about to get even bigger," the invitation reads, in part.

Numerous sources have recently pointed to a mid-October release for the Windows compatible version of the company's iTunes software and online music store. However, additional surprises could be in store.

Over the past couple of months, Apple has quietly been working behind the scenes to expand the iTunes Music Store offerings. According to sources, plans to more than double the store's content offerings were in place back in August.



Meanwhile, unconfirmed reports suggest that the company may soon begin to provide incentives to consumers who merely register to tryout the online service. Offerings could potentially include a selection of freely downloadable music, reports state.

The current success of the iTunes Music Store — which serves up over 80,000 tracks to paying customers each day — can largely be accredited to Apple's industry leading iPod digital music player. Windows compatible versions of the player have been shipping with MUSICMATCH Jukebox since last July, but will soon arrive with Apple-branded iTunes for Windows software instead.

Additionally, the company has recently nailed down a pair of hardware peripherals to be made available for the most recent generation of iPod players. Information related to the add-ons has been extremely hush-hush, with those in-the-know seemingly unwilling to provide details.

Next Thursday will provide consumers and the media with their first glimpse at Apple's latest innovations in digital content and the music industry. The event is scheduled to begin at 10:00am PST.

"It'll be just another day to admire Apple for their strives toward innovation and continued success at changing the world."