Wednesday, November 12, 2003, 09:00 am

Apple retrying store-within-a-store concept in Australia

By < a href="mailto:general@appleinsider.com">Katie Marsal

"Apple is trying its hand at selling computers within major retail chains again, announcing the "http://australianit.news.com.au/articles/0,7204,7845868%5E15345%5E%5Enbv%5E15306-15316,00.html">opening of five Apple stores "within a store" in time for Christmas," Australian IT is reporting. " The new stores within David Jones will be structured differently to Apple's previous, less than successful attempts at selling computers in the department store chain, as well as Harvey Norman." The store within a store locations will be staffed by trained Apple employees.