Live Macworld Keynote Coverage Notes

2:05

Keynote Ends.

2:02

-One more Thing

-Colors (Gold, Blue Pink, Green, Original)

-Shipping Next Month

2:00pm

Introducing the second member of iPod family to go after flash based players

The iPod Mini

-4GB of storage

-Holds 1000 songs

-1/2 thickness of other players

-$249

-Size of a business card

-Supports FW and USB

Two Accessories

-Dock and Armband

1:52

iPod

-"We are so thrilled with the success of the iPod, it's unbelievable"

-Very successful holiday quarter, Apple sold 730,00 iPods

-Sold 2 millionth iPod in December

-Apple's sales curve of iPods increasing exponentially

-In Oct and Nov Apple had 31% market-share of MP3 players

New 15GB iPod for $299

New in-your-ear iPod headphones from Apple for $39, available today

"Last thing we have for iPods today is a new ad to debut this month." - Steve

1:41

Two new companion products

-JamPack - Over 100 more instruments, 2,000 more loops, etc for $99

-Entry level keyboard for $99 on sale at Apple Stores and online

Jobs running iLife promo video

1:37

-New iLife '04 Available January 16th

-New iLife Free with every new Mac

-New iLife will sell for $49, includes GarageBand

-Can save/export GarageBand tracks directly to iTunes

1:30

-GarageBand demo with John Mayer still running...

1:14

Announcing a 5th App: GarageBand

-Pro music app for everyone

-Digitally mix over 50 software instruments

-Use over 1000 pre-recorded professional loops

-Soundtrack built into

-Record live audio performances

-Over 200 effects

-Plug in vintage or modern guitar instruments

Demo of GarageBand by John Mayer

1:09

iDVD

-20 new hollywood themes

-enhanced menus

-enhanced slide shows

-navigation map

-pro encoding

-enabled up to 2 hours high quality

Demo of iDVD

1:03

iMovie

-Trim clips directly in timeline

-Alignment guides for video and Audio

-New and enhanced titles

-Import video from iSight Camera

-Enhanced sharing

Demo of iMovie

12:50

iLife

-Announcing iLife '04 "Like MS Office for the rest of your life" - Steve

-includes latest version of iTunes and will work seamlessly with the rest of the apps

iPhoto

-Now supports up to 25,000 photos

-Smart albums

-Rendezvous Photo sharing

-Ratings of Photos

-enhanced slideshows

Steve performs demo of iPhoto

-extremely fast scrolling and resizing of albums

12:42

Steve begins to talk about iTunes

-Apple has sold over 30 Million songs since April 28th

-iTunes music store has 70% of legal downloads

-The top spender on iTunes music store has spent $29,500

-Apple sold over 50,000 audio books in first quarter

-Apple has sold over 100,000 iTunes music gift certificates

-Apple is happy to welcome AOL members to iTunes

New Features of iTunes announced today

-Billboard charts done right and online as of today

-Over 12,000 classical tracks being added today

-Now 500,000 songs available on ITMS

-iTunes now largest online music store in the world

-Pepsi and Apple to give away 100,000 million songs starting Feb 1st

12:40

Steve introduces the G5 XServe

-1U Form factor

-Single and dual 2.0 GHz G5 processors

-ECC Memory

-Up to 750GB

-etc

Will ship in February

Steve also announces new XServer Raids

-3.5 TB of online storage

-SFP connectors on the back

-Raid set slicing

-On the fly Raid set expansion

-$3 per GB

12:30

Steve begins to talk about the G5 and Virginia Tech.

Steve shows video of VT Supercomputer Cluster

12:20

One other thing: Microsoft Office 2004

Roz Ho, GM of Microsoft Mac Business Unit takes the stage.

Some of the Mac First Features of Office 2004:

Entourage

-The project center: at a glance views of projects (overview, contacts, notes, clippings, files, schedule and mail items).

- Can create rules on a project basis.

- Can share projects with others on a server or iDisk

Excel

-New view : Page Layout View provides enhanced printing capabilities for best looking output.

Word

-Word notebook view: makes it easy to take notes on a mac.

-The layout looks like a notebook and incorporates quick-search feature.

-Word 2004 now allows you to record audio as you type.

Microsoft announces technology guarantee program. If you buy current office, you will receive free upgrade when Office 2004 becomes available.

Apple is #1 video editing supplier in the world.

12:15

Apple is Launching Final Cut Express 2.0

-Composite up to 5 DV steams in real time, Use filters, transitions, etc.

-Demo of FCE 2.0

New 3rd party products to be announced today:

-Bionacle, Director MX, KnowledgeBox, AccountEdge, NetVault

Mac OS X represents fastest OS transition in history.

12:10

Steve begins to talk about Mac OS X. "Microsoft is copying us again, it feels great!"

"We are going to make something of this year [..] It's going to be a great 20th anniversary year of the Macintosh," Steve Jobs

12:05

-Steve begins to talk about the 20th anniversary of the Macintosh. Photographs of the early Apple days being displayed on screens as Steve begins to talk about the famed Apple 1984 ad. Original 1984 television ad begins to play as the crowd erupts into applause

-Over 60,000 users connected to the webcast in over 100 countries

-Apple CEO Steve Jobs takes the stage

12:00pm EST: Keynote to begin in 3 minutes.