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Monday, July 12, 2004, 01:00 pm PT (04:00 pm ET)

Apple Retail seeks marketing, program coordinators

Apple's Retail initiative continues this month as the company attempts to increase its retail store marketing effort, seeking new positions for a Retail Programs Coordinator and a Retail Marketing Coordinator.

According to Apple, the new Programs Coordinator will serve as the critical link between merchandising, store operations, visual, marketing and execution in the Stores. The position is also responsible for developing and maintaining the Master Retail Schedule, scheduling and conducting regular planning meetings, while coordinating with all departments to determine priorities, future proposals, and store constraints.

The company is also seeking a Marketing Coordinator to coordinate the day-to-day retail marketing program execution for in-store events and on-going local marketing programs for the Apple retail stores.

The marketing position will reportedly support the Senior Manager of Retail Marketing, two Retail Marketing Managers and partner closely with other members of the corporate retail team, regional managers, store managers, MarComm, and third party partners to develop and implement marketing programs.

Apple will also use its Marketing Coordinator to assist with the development of mall marketing relationships and outreach to local publications to build visibility for in-store events.

Earlier this month, word broke out that Apple had hired former Ralph Lauren executive Bridget Ryan Berman as vice president and chief operating officer for the company's retail operation, replacing Kathie Calcidise.

In a followup report, reliable sources noted that Calcidise departed from Apple sometime last year.

Berman, according to a source, is now seeking an executive assistant at her remote Summit, New Jersey location.