Monday, August 30, 2004, 09:00 am
P. Diddy sports diamond encrusted iPod at VMA after-party (images)
Coinciding with the release of Hewlett Packards iPod digital music player, rap recording artist P.Diddy (aka Puff Daddy, Puffy, Sean "Puffy" Combs) reportedly arrived at his MTV Video Music Awards after-party with a customized 120 diamond Apple iPod from HP. Attendees to the party also each receive a new HP iPod, although without the diamonds.HP was a major sponsor of the awards event and used it to launch their massive consumer-electronics ad campaign, which included its HP-branded iPod music player. Apple Computer also aired a new iPod television spot during the awards, dubbed "Stereo Rock." The ad, which made its debut in CEO Steve Jobs' WWDC 2004 Keynote earlier this summer, features the company's black silhouette dancers and "Walkie Talkie Man" by Steriogram.
On Topic: General
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- Tim Cook testifies: Apple pays all of the US taxes it owes
- Apple still by far the world's most valuable brand name
- Apple's tax strategy portrayed by Senate subcommittee as a unique 'absurdity'
- Ireland says it's not responsible for Apple's low international tax rate







FWIW: The new Apple iPod ad can be found here: http://www.apple.com/ipod/ads/sterio_rock/