MACadam is merely reaping what it's sewn. Long before Apple had retail stores MACadam was over-charging it's customers. They had a rep of being the absolute highest priced computer store in the Bay Area. Their location put them in proximity to allot of big companies that could afford not to mind paying list+ for every piece of technology they bought. I remember when the price of cd-rs dropped to below a dollar MACadam continued to sell them for five dollars to the companies that hadn't got the memo. Average single-users that managed to to talk to their arrogant sales staff were also expected to pay the same.

d wool,

Your knowledge is flawed. Whoever suggested this to you simply did not represent whatever story they told as either being accurate. We did not and never have sold to large or even medium businesses. Our goal over the years has been to service the small business and home users. We have sold more expensive CD's, but we never have sold one in the price range that you have suggested. We did on the otherhand sell iomega Premium re-writable CD's for somewhere in this price range, but these were priced less than anyone else out there. As you may realize there is a differene between one product to another, as well as products having better warranties. I would suspect that if something was worth more, it generally cost more.

Apple's actions are what this is about! They have deceived, manipulated and treated all dealers unfairly as well as unethically acquired confidential user information for their exclusive benefit and to the dealers proximate harm. We gladly support the product and our customers. But to be consistently misled while being told that we were being fairly treated is absolutely inappropriate.

If you prefer to have only AppleStores that is your perogative, but this market will suffer and so will Apple. I don't want to see the Mac go away, but the final effect will do nothing but hurt all of us.

Sorry Tom. You're right, my knowledge is flawed. I only assumed that since the prices at MACadam were higher than elsewhere, and the staff so snooty that MACadam must have big corporate clients keeping them in business. But I guess it was more the fact that you knew you were one of the only Apple retailers in SF and therefore could charge and act as you please.

But this of course is an entirely different issue than your law suit. I completely agree that having multiple sources for Mac products can only be a good thing, I just find MACadam an unlikely poster-child for the benefits of a free Mac market.

[...It's been several years but, I stand by my cd-r example. It may have been $4.49 or something but it was way above the going street price at the time for the exact same product.]