As long as this doesn't turn into some major in your face promotion I'm ok with it. Thankfully, taste usually wins over in your face advertising when it comes o Apple products. The big exception, IMHO, is quicktime with that stupid splash screen asking if you want to upgrade every time it is launched.

Having an option that is out of the users face and allows them purchase more ink cartridges for your printer that is out of the way is a good idea.

Subtle marketing of the Apple store I really don't care about. Especially if it actually helps the user.

MIke

Yuck. Unprofessional.

Unprofessional? For selling your product or service? Isn't that what professionals tend to do? It's not like they're preventing you from going to other sources for supplies.

awesome. apple needs to do this more. if they can make money this way, it will mean that the price of the software will get cheaper as it drives sales to their online store.

I'm ambivalent about this. On the one hand, it's convenient, and unobtrusive if it's done right. On the other hand, if all it does is take you right to the relevant company's official cartridges (with their generous margins built it) then it will just be a blow leveled against third party products at a time when Lexmark is throwing low blows their way already.

Meh.

If Apple has the stones to offer a variety of supplies that meet the customer's needs, that would be the best case. But that doesn't mean it'll happen.

Integrated? The menu option opens a Safari window pointing to the Printers and accessories page on the Apple Store...I don't call that integrated.

Integrated would be something like the iTunes Music Store.

if its anything like the 'buy fonts' option that was in from public beta, it won't actually ship