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Tuesday, March 01, 2005, 08:55 am
Apple phasing out eMacs at retail stores
Apple this week has begun phasing our eMacs at its retail store, according to a couple of independent reports. Specifically, the company has begun replacing the eMacs in the children's section with 17-inch iMac G5 computers. No other details are available, but the move does not immediately imply an end to the eMac product line. Instead the changes may simply reflect a shift in strategy at the stores. Insiders believe Apple must continue to produce eMacs for education, as the company offers no other all-in-one solution at the eMac's price point. A revision to the eMac has remained in limbo for the last six months, sources said, and is ready for ramp at the company's discretion.
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A revision of the eMac wouldn't be a surprise and I would expect the timing to be targeted to the education market and their spring buying season. The question now is how inventory levels are doing in the supply chain.