I wonder if I can get this audiobook from the iTunes Music store when it is available...

It's not "in spite of " it's because of, and it's is truly pathetic, embarassing, juvenile and downright shitty. Way to go Apple. Public relations for dummies coming right up.

What could be so bad about the book?

Well if the author slags of Jobs or makes him look bad - Jobs has a temper rembmber! Remember ATi

The title would lead one to think the book was complimentary of Jobs, wouldn't it?

Later,
kc

What's bullshit is ethically if you are going to do an unauthorized biography of a person that you don't subjectively inflate or deflate the persona you are authoring.

If it is a book co-authored by individuals who've had personal gripes with Steve Jobs all one creates is half-truths, conjecture and misinformation about Steve which reflects poorly on Apple.

Here is a concept: Objectivity warts and all should be the only purpose of writing such a book. However, since everyone loves to gossip one can downright falsify and/or embellish information that isn't factual, create more half-truths ultimately selling millions because we know how very few people enjoy reading about icons if there isn't gossip thrown into the pot.

If iCon is meant to mean "Icon" with the 'i' lowercase in order to be cute, then yes. If it is meant to be "Con" with an Apple-style 'i' in front, then no.

Just from that title, I'd be a little pissed too if I were Jobs.

Thread titled changed I see, still think Apple are being pathetically puerile. I mean " the greatest second act in the history of business" is such an insult.

Not necessarily -- the first thing I see when I read the title is "iCon" which could be seen as "I con...".

As in, a less than complimentary reference to the famous / infamous Steve Jobs Reality Distortion Field.

Then that would mean " I con Steve Jobs", out of what? A large amount of money? A spanish colonial style house?