WSJ: Apple considering the use of Intel chips in Macs

The rumor revives memories of similar plans which took place back in 1992, when Apple allegedly ported its Mac OS 7 operating system to run on Intel hardware.

The report cites two industry executives who claim knowledge of recent discussions between the companies. The sources said Apple was likely to use the Intel chips.

Neither company would confirm the report and an Apple spokeswoman characterized the report as "rumor and speculation."

It's currently unclear whether the purported move would mark a large-scale shift away from chips made by IBM. Instead, the Journal speculates that Apple could choose to add some Intel-based models to its product line or make a complete shift — dealing a serious blow to IBM's microprocessor business.

It's also speculated that a move to Intel would enable Apple to better compete with the likes of Dell in the pricing game. Apple has historically sold computers at a much higher price-point than its rivals, due mainly to its component costs.

Of the estimated 200 million computers sold globally each year, Macs currently account for only about 3 million,