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Apple unveils preview release of QuickTime 7 for Windows

Apple today delivered a preview release of QuickTime 7 Player and QuickTime 7 Pro for Windows, the industry’s first mainstream H.264 solution for streaming and playback of High Definition (HD) video on the Windows platform. Ratified as part of the MPEG-4 standard, the H.264 video codec delivers pristine quality video across a broad range of bandwidths, from 3G for mobile devices to iChat AV for video conferencing to HD for broadcast and DVD. H.264 has been adopted by both the DVD Forum and Blu-ray Disc Association for the next generation of high definition DVDs.

“With nearly a billion copies downloaded, QuickTime has an impressive legacy of developing and supporting the latest digital media open standards and is already an incredibly popular Windows technology,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “By utilizing the superb H.264 codec to deliver gorgeous video content, QuickTime 7 will change the way users experience video on their computers, mobile phones and televisions.”