Way to go, Steve!

One video sold every two seconds

So much for the doubt that videos for the iPod just wouldn't sell.

It'll be interesting to see what rate they can keep up though. Obviously a lot of new iPod owners are going to want to show off their new kit with a video or two, and more will be told by how long they keep buying new content. Mind, most of those video sales already made must be for use in iTunes ... the power of neat new features, even if they are low res for now.

Of course I'm yet to buy any myself. They'll need a deal with HBO for that!

Edit: and a US billing address. Damned regions / content licensing.
That's one area where DVD's most definitely rule. And I hope Blu-Ray will do too, so long as I can find it hacked.

Now Apple needs to add an "Indie" part to the video section so that all of the people who don't need distribution rights or have their own media contracts can sell their own shorts, trailers for student films and Flash animations to the public. Combine the mass appeal of Podcasts to the design and business model of iTMS videos!!! Apple just needs to supply a bit of support and editorialzing as it does with Podcasts now for free.

There could be a "freebies" area to the iTMS, just like the used album section of many physical music stores. The free"Stanford" and "political speech" areas are great, though they aren't advertized well enough.

The morphing of iTunes, vid podcasts, videos will continue and it is going to be interesting to see what eventually arises. This is only the beginning.

I just wish that the downloaded video files were higher resolution than the screen size of the viPod. At least offer users a choice (large vs. small) so that we can enjoy higher quality video content on our home computers.

I guess that point is to preserve the DVD as a "quality" medium of video distribution, but it sure is discouraging my tentative online video purchases.

Things I'd like to see happen at the iTMS video store:

1. An Indie section like MacGregor suggested ... for paid video podcasts and more.
2. Higher res options for an extra dollar or so - I bought a Nano and won't be upgrading to video iPod any year too soon, like many.
3. Deals with HBO, Warner, and as many content suppliers as they have on the music side. I'm sure Steve is working on this as we speak.
4. A better deal for 'foreign' customers like myself, though that's in the content contracts more than just Apple's own decision
5. Bollywood!

Like macslut I've already more than the odd video on my Mac, and I for one just couldn't function without VLC! 8)

It seems PBS would be the next easiest step for content. NPR has great free content all over the Podcast universe and I would hope some of that content could be worked out fairly easily contract-wise. I know PBS is not a single unified entity, but they have the experience of getting educational and entertainment programming out to schools and the public.

All of that content sitting in a vault somewhere. Think of getting the Sesame Street that was aired the day you were born. I'd buy up all of the episodes that were "brought to you by the letter "G" and the number "3."

It's a pretty good start but they sold 1M nanos in about as much time. Assuming they sold the 5G units as quickly, that would be about one video per 5G iPod, though they've only been available for a week or two vs. maybe three for the video downloads.