Wednesday, May 24, 2006, 01:00 pm
Second \"Mac Pro\" filing by Apple surfaces
Offering yet another hint that it's done using the "Power" moniker in the names of its professional computer offerings, Apple Computer this week made a second trademark filing on the phrase "Mac Pro," this time in the United States.The first filing was made with New Zealand's Intellectual Property Office, AppleInsider reported in January. At the time, speculation based purely on the filing itself suggested that Apple was considering "Mac Pro" brand as a replacement for the company's "Power Mac" desktop computer line.
In both the November 18, 2005 filing in New Zealand and the one on May 17th, 2006 with the United States Patent and Trademark office, Apple describes Mac Pro broadly as "computers; computer hardware; computer software; computer peripherals; notebook computers; laptop computers; tablet computers; computer servers; handheld computers; mobile computers; hard drives; audio speakers; speakers for computers; radios; cameras; video cameras; telephones; mobile telephones; personal digital assistants; electronic organizers; electronic notepads; magnetic data carriers; telephones; mobile phones; computer gaming machines; microprocessors; memories boards; monitors; displays; keyboards; computer input devices; computer cables; modems; printers; parts and accessories for all the aforesaid goods."
The next major update to Apple's professional line of Power Mac desktop computers is expected in the second half of the year.
Development of the new Intel-based systems began last October as a combined effort between Apple's California design studios and Intel Oregon, the latter of which is reportedly developing the new logic-boards for Apple.
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I understand that Apple wanted to get "Mac" into the name of their Macintosh computers. The move away from iBook and PowerBook made a lot of sense given this reasoning.

Now, "Power Mac" has the name "Mac", but I can see them wanting to drop "Power" too, as a way of moving away from the "PowerPC"-based machines.
"Mac mini"...well that makes sense.
But then we seem to be left with "iMac" the only remaining name from the "i" days. Though still containing "Mac" it seems oddly out of place here:
Mac mini
iMac
Mac Pro
MacBook
MacBook Pro
Then, of course, there is "XServe". But We'll let that slide because it is completely "out there".