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Thursday, July 27, 2006, 05:00 am PT (08:00 am ET)

E! programming comes to Apple's iTunes

E! Entertainment and Apple Computer today announced that hit programs from E! Entertainment Television are now available for purchase and download on the iTunes Music Store.

New weekly episodes of the second season of hit series "The Girls Next Door," which debuts July 30 on E!, "The Soup," E!'s irreverent look at the week's biggest, best and most bizarre moments and events in the world of pop culture, the new season of "Dr. 90210," as well as all new episodes of "The Simple Life: 'Til Death Do Us Part" starring Paris Hilton and Nicole Richie will be available the day after broadcast for customers to purchase and download for just $1.99 per episode.

"This new partnership underscores our commitment to our E! Everywhere initiative, making E! content available to viewers on multiple platforms and on demand," said Ted Harbert, president and CEO, E! Entertainment. "We're delighted to pursue this new programming opportunity with iTunes, allowing us to further expand the E! brand and reach even more entertainment fans."

Season two of "The Girls Next Door" debuts on E! on July 30, taking viewers beyond the gates and behind closed doors to reveal the world of Hugh Hefner and his three girlfriends Holly, Bridget and Kendra, as it has never been seen before. The premiere episode will also be available to purchase and download on iTunes on July 31.

"The Simple Life: 'Til Death Do Us Part" follows the lives of Paris and Nicole as they undergo a crash course in marriage and motherhood, while "Dr. 90210" takes viewers inside the offices and homes of high profile Beverly Hills plastic surgeons. Past season episodes of "The Simple Life," "The Girls Next Door" and "Dr. 90210" are also immediately available for purchase and download.

Earlier this week, Apple and Warner Bros. announced a similar deal, which included the popular sitcom "Friends."