Coca-Cola and Apple team on iTunes promoCoca-Cola and Apple Computer on Wednesday announced a music partnership in Europe that includes major promotions in the UK and Germany and the launch of a new Coke branded music website across Europe, including the UK, Germany, Austria and Switzerland.
As part of the previously reported promotion, Coke and Apple will be giving away 70 million free songs from the iTunes Music Store in the UK and thousands of iPods in Germany.
The new www.Coca-Cola.com/music website is a Coke branded music destination launching next week that features iTunes integration throughout, providing fans with links to music and information focused on giving fresh talent new exposure. In the UK, Germany, Austria and Switzerland unsigned artists will have a venue to upload songs, giving them potential for broad exposure on the site through artist highlights, European podcasts available on iTunes, and invitations to play at Coke sponsored European festivals.
To kick-off the partnership, live concerts will be held in the UK, Germany, Austria and Switzerland, with selected live songs and video podcasts from the performances available on iTunes and www.Coca-Cola.com/music.
Were excited to announce this partnership with Apple, said Dominique Reiniche, president of Coca-Cola European Union Group. Together we are creating a unique and exciting platform that gives young people a voice and allows them to refresh their music experience every day.
Beginning later this month in the UK, 70 million song codes will be in promotional packs of Coca-Cola and Diet Coke, which will be redeemable for a free song from the iTunes Music Store. Through www.Coca-Cola.com/music, participants will be able to access iTunes and redeem their codes. Participants enter the code found on the Coca-Cola promotional label and choose any 79 pence single song from iTunes vast catalog of over three million songs. The Coca-Cola iTunes promotion will begin in mid-August and run for six weeks, with a five song limit per person.
In September, Coke will be giving away an iPod and 50 songs from iTunes every hour for eight weeks in Germany and starting later this week, Coke customers there will be able to exchange their Coke Fridge loyalty coins into free songs from iTunes.
Promotions in additional countries across Europe will be rolling out in the coming months, the two companies said.