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Monday, December 04, 2006, 12:00 pm PT (03:00 pm ET)

Apple acquires firm specializing in broadcast media software

Apple Computer has acquired Proximity Corporation, a leading provider of creative media asset management and production workflow software for the broadcasting industry, a posting on the firm's website has confirmed.

"We are pleased to announce that all Proximity technology and intellectual property, including artbox workgroup and artbox enterprise, was recently acquired by Apple," the statement reads.

The privately held firm was formed back in 1997 with a focus of developing and marketing advanced rich media asset management (RMAM) and workflow optimization software for the broadcast, creative-production, gaming and corporate industries.

Over the past decade, Proximity's software solutions have emerged as the quintessential industry standard for the management and storage of broadcast rich-media assets.

Proximity caters to a client base of over 150 broadcasters and some of the industries biggest names, including CNN, NBC, ABC, CBS, ESPN, BBC and KBS.

In 2002, the New York-based company was awarded a Technology Emmy for its artbox workgroup and artbox enterprise products. It also maintains offices in London and Sydney.