Originally Posted by SoopaDrive

I smell another pro app in the making!

Originally Posted by AppleInsider

Proximity caters to a client base of over 150 broadcasters and some of the industries biggest names, including CNN, NBC, ABC, CBS, ESPN, BBC and KBS.

Originally Posted by Ireland

The next version of Final Cut Studio will be very different, will be the full package, and will be called Phenomenon. Shake and all the seperate Pro Apple software applications like Final Cut Pro will become one thing, and all those apps will seemlessly integrate with one another.

Originally Posted by AppleInsider

Apple Computer has acquired Proximity Group, a leading provider of creative media asset management and production workflow software for the broadcasting industry, a posting on the firm's website has confirmed.

"We are pleased to announce that all Proximity technology and intellectual property, including artbox workgroup and artbox enterprise, was recently acquired by Apple," the statement reads.

The privately held firm was formed back in 1997 with a focus of developing and marketing advanced rich media asset management (RMAM) and workflow optimization software for the broadcast, creative-production, gaming and corporate industries.

Over the past decade, Proximity's software solutions have emerged as the quintessential industry standard for the management and storage of broadcast rich-media assets.

Proximity caters to a client base of over 150 broadcasters and some of the industries biggest names, including CNN, NBC, ABC, CBS, ESPN, BBC and KBS.

In 2002, the New York-based company was awarded a Technology Emmy for its artbox workgroup and artbox enterprise products. It also maintains offices in London and Sydney.

Originally Posted by dutch pear

Cool! I take it Steve called you personnally to bring you up-to-date??

Originally Posted by TenoBell

Currently Apple offers no stand alone video storage or management solutions.

Apple can use this software to create a consumer video storage and magnament app for iLife akin to iPhoto.