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Tuesday, January 09, 2007, 08:00 pm PT (11:00 pm ET)

Macworld: High-quality photos of Apple TV and software interface

The conventional Macintosh personal computer is almost an afterthought inside Apple's booth at this week's Macworld Expo in San Francisco. After all, that isn't what chief executive Steve Jobs showed up to talk about.

Twenty Sony BRAVIA flat LCD screens line the entranceway to the company's exhibit — 10 one each side of a sprawling display table — each of which is hooked up to a pre-production Apple TV unit and staffed by an Apple fellow.

The remainder of Apple's exhibit does include some Macs, but the focus is largely on the emerging digital media revolution comprised of products like iPhone, Apple TV and iTunes.

Despite Tuesday marking the Apple TV premier — the official coming out party of the device formally known as iTV — many specifications of the product remain shrouded in secrecy.

Unlike iPhone, Apple has yet to admit that the device runs on Mac OS X code. Inside is an Intel chip, but, similarly, the company isn't ready to to reveal which one.

Some photos of the $299 Apple TV — due to begin shipping in February — along with its elegant user interface are published below:

Apple TV


Apple TV


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Apple TV


Apple TV


Apple TV


Apple TV


Apple TV


Apple TV


Apple TV


Apple TV


Apple TV


Apple TV


Apple TV


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Apple TV