Macworld: High-quality photos of Apple TV and software interface

Twenty Sony BRAVIA flat LCD screens line the entranceway to the company's exhibit — 10 one each side of a sprawling display table — each of which is hooked up to a pre-production Apple TV unit and staffed by an Apple fellow.

The remainder of Apple's exhibit does include some Macs, but the focus is largely on the emerging digital media revolution comprised of products like iPhone, Apple TV and iTunes.

Despite Tuesday marking the Apple TV premier — the official coming out party of the device formally known as iTV — many specifications of the product remain shrouded in secrecy.

Unlike iPhone, Apple has yet to admit that the device runs on Mac OS X code. Inside is an Intel chip, but, similarly, the company isn't ready to to reveal which one.

Some photos of the $299 Apple TV — due to begin shipping in February — along with its elegant user interface are published below:

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31 Comments

tenobell

said about 17 years ago

No one else finds it curious that Apple releases two products.

One product has had a great deal of attention and development. While the other product feels like an incomplete afterthought.

I think its obvious there is more to come with AppleTV. Just as we have not seen anything new with Apple's software. There is a lot more to come.

tenobell

said about 17 years ago

double post

AppleInsider

said about 17 years ago

The conventional Macintosh personal computer is almost an afterthought inside Apple's booth at this week's Macworld Expo in San Francisco. After all, that isn't what chief executive Steve Jobs showed up to talk about.

Twenty Sony BRAVIA flat LCD screens line the entranceway to the company's exhibit -- 10 one each side of a sprawling display table -- each of which is hooked up to a pre-production Apple TV unit and staffed by an Apple fellow.

The remainder of Apple's exhibit does include some Macs, but the focus is largely on the emerging digital media revolution comprised of products like iPhone, Apple TV and iTunes.

Despite Tuesday marking the Apple TV premier -- the official coming out party of the device formally known as iTV -- many specifications of the product remain shrouded in secrecy.

Unlike iPhone, Apple has yet to admit that the device runs on Mac OS X code. Inside is an Intel chip, but, similarly, the company isn't ready to to reveal which one.

Some photos of the $299 Apple TV -- due to begin shipping in February -- along with its elegant user interface are published below:

[ View this article at AppleInsider.com ]

dukemeiser

said about 17 years ago

Please ask one of the Apple reps if it MUST be a widescreen TV or could it be a standard aspect ratio with progressive? (4:3 with progressive scan). I really don't want to have to buy a widescreen TV just to run it.