Tuesday, January 16, 2007, 02:00 pm
Briefly: Q107 results, Dashcode for Tiger, new Get a Mac adsApple will announce results from its first fiscal quarter of 2007 after market close tomorrow. Meanwhile, the company is making a stripped down version of Dashcode available to developers running Tiger. And three Get a Mac ads have cropped up on the Apple website.
Apple earnings tomorrow
Apple will announce results from its first fiscal quarter of 2007 after market close on Wednesday, January 17, 2007.
On average, analysts polled by Thomson Financial expect the Cupertino-based company to report earnings of 78 cents per share on sales of $6.42 billion.
Apple will provide a live audio stream of the quarterly conference call with analysts and members of the media beginning at 2:00 p.m. PST. The live audio webcast will be accessible via QuickTime through the company's web site.
Dashcode for Tiger
In a newsletter to developers, Apple this week announced that it is releasing a beta versio of its Dashboard widget authoring tool that has been stripped down to work on the current version of Mac OS X 10.4 Tiger.
"This beta release has been scaled back to be compatible with Mac OS X 10.4 (Tiger) in order to get feedback from a broad range of users," the company said. "We appreciate your participation in this beta program and welcome your feedback about bugs fixes and enhancements that would make developing Dashboard widgets even more fun and productive."
Dashcode will only be released officially as part of Mac OS X 10.5 (Leopard), which should be on the market by July 15, 2007 (when the Dashcode beta is set to expire).
Three new Get a Mac ads
Apple over on its website has posted three new commercials from its "Get a Mac" national television advertising campaign.
The first, dubbed "Surgery," depicts the PC in a hospital gown headed into surgery to upgrade to the necessary hardware required to run the full-blown version of Microsoft's new Windows operating system.
Another, called "Sabotage," plays out a foiled attempt by the PC to sabotage the latest "Get a Mac" spot by feeding a Mac impersonator his lines. The real Mac intervenes and garners praise from the impersonating Mac as the spot ends.
The third and final ad -- Tech Support -- draws a chuckle as it shows an IT guy duct-taping an external webcam to the PC's head for some "serious video conferencing." The PC's enthusiasm is short lived, however, as the IT guy points out that Macs already come with built-in iSights.
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