Cramer: Cingular to give away 18 months of service with iPhone

"In its call, the company made it very clear that it's going to use Apple's iPhone to get customers from Verizon Wireless by giving away its service for a year and a half to those customers who buy the phone," Cramer explained in his blog posting at TheStreet.com.

The CNBC "Mad Money" host believes the strategy will help the wireless carrier court a flurry of new subscribers while maintaining requests from Apple not to discount the cost of the $499 and $599 mobile devices.

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