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Wednesday, February 21, 2007, 07:00 pm
Apple snatches new advertising director from Nike account
Apple Inc. has lure Rebecca Van Dyck, the longtime global account director on the Nike business at Wieden + Kennedy, away from the advertising firm and appointed her its new director of worldwide advertising, an online report said Wednesday.Citing sources, AdWeek said Van Dyck has already begun operations at her new position at Apple.
"We are a huge fan of hers here, and she left on great terms," a representative from Wieden told the publication. "Her job at Apple was a 'can't-pass' opportunity."
In her 12 years at the independent Wieden agency, Van Dyck reportedly worked exclusively on the Nike brand. During her last four years at the firm, she was awarded global oversight for the flagship business," AdWeek reported.
Apple last year spent $285 million in U.S. measured media, nearly double the $150 million it spent in 2005.
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Previous Comments View All
Good news. I hope this signals an increase in their *advertising* worldwide, Macs especially. It's long been time to expand the heartland out of the US and over all of the first world and then some. Nike have done a very nice job with their long history of that. Time for Apple to really go big.
Hopefully she has the brains to not ignore Europe too. Oh, and where the fuck are the Apple stores.
these are the dumb arses who were responsible for the wildly stupid 'MAJOR THREAT' ad campaign that Nike eventually apologized to everyone for:
the ad campaign:
http://www.sublimited.net/skateboard...at_ripoff.html
the apology:
http://www.nike.com/nikeskateboardin...ter/index.html
Quote:
Originally Posted by Ireland 
Hopefully she has the brains to not ignore Europe too. Oh, and where the fuck are the Apple stores.
Hopefully she has the brains to not ignore Europe too. Oh, and where the fuck are the Apple stores.
na na na na na ner ner....
Australia has Apple Stores soon, go baby, go baby, go baby, w00000000t...!!
Quote:
Originally Posted by stilltron
these are the dumb arses who were responsible for the wildly stupid 'MAJOR THREAT' ad campaign that Nike eventually apologized to everyone for:
the ad campaign:
http://www.sublimited.net/skateboard...at_ripoff.html
the apology:
http://www.nike.com/nikeskateboardin...ter/index.html
these are the dumb arses who were responsible for the wildly stupid 'MAJOR THREAT' ad campaign that Nike eventually apologized to everyone for:
the ad campaign:
http://www.sublimited.net/skateboard...at_ripoff.html
the apology:
http://www.nike.com/nikeskateboardin...ter/index.html
Apple Advertising has always been a misnomer (?right usage of word?) of sorts. IE, visionary and seminal at times, fracked and insulting at other times.
But Nike is a fracking GLOBAL POWERHOUSE. And they have seriously cracked the Asian, SouthEastAsian, Japanese market. Australia/NewZealand too. They know how to get there.
In SouthEastAsia for example, it's all about the football (soccer) -- competition from Adidas, but World Cup FIFA Soccer, English and European leagues, Nike and Adidas have managed to tap into foorball (soccer) mania in Asia and SouthEastAsia as a common language to push a lot of Nike and Adidas products -- which are affordable but just a little more expensive to be "Nike" and "Adidas" -- since it's all so cheaply manufactured in Asia/China anyway, pretty solid global reach with Nike. Apple needs to figure this shit out. They can't carpet bomb US-based marketing to other locales. Nike can storm US and Australasian markets, but they figured out India, China, Asia, Japan, SouthEastAsia, and Europe too. Apple has a bit of growing up to do, hope these are promising steps moving forward.
Quote:
Originally Posted by sunilraman
Apple Advertising has always been a misnomer (?right usage of word?) of sorts. IE, visionary and seminal at times, fracked and insulting at other times.
But Nike is a fracking GLOBAL POWERHOUSE. And they have seriously cracked the Asian, SouthEastAsian, Japanese market. Australia/NewZealand too. They know how to get there.
In SouthEastAsia for example, it's all about the football (soccer) -- competition from Adidas, but World Cup FIFA Soccer, English and European leagues, Nike and Adidas have managed to tap into foorball (soccer) mania in Asia and SouthEastAsia as a common language to push a lot of Nike and Adidas products -- which are affordable but just a little more expensive to be "Nike" and "Adidas" -- since it's all so cheaply manufactured in Asia/China anyway, pretty solid global reach with Nike. Apple needs to figure this shit out. They can't carpet bomb US-based marketing to other locales. Nike can storm US and Australasian markets, but they figured out India, China, Asia, Japan, SouthEastAsia, and Europe too. Apple has a bit of growing up to do, hope these are promising steps moving forward.
Apple Advertising has always been a misnomer (?right usage of word?) of sorts. IE, visionary and seminal at times, fracked and insulting at other times.
But Nike is a fracking GLOBAL POWERHOUSE. And they have seriously cracked the Asian, SouthEastAsian, Japanese market. Australia/NewZealand too. They know how to get there.
In SouthEastAsia for example, it's all about the football (soccer) -- competition from Adidas, but World Cup FIFA Soccer, English and European leagues, Nike and Adidas have managed to tap into foorball (soccer) mania in Asia and SouthEastAsia as a common language to push a lot of Nike and Adidas products -- which are affordable but just a little more expensive to be "Nike" and "Adidas" -- since it's all so cheaply manufactured in Asia/China anyway, pretty solid global reach with Nike. Apple needs to figure this shit out. They can't carpet bomb US-based marketing to other locales. Nike can storm US and Australasian markets, but they figured out India, China, Asia, Japan, SouthEastAsia, and Europe too. Apple has a bit of growing up to do, hope these are promising steps moving forward.
Hear, hear
Quote:
Originally Posted by stilltron
these are the dumb arses who were responsible for the wildly stupid 'MAJOR THREAT' ad campaign that Nike eventually apologized to everyone for:
the ad campaign:
http://www.sublimited.net/skateboard...at_ripoff.html
the apology:
http://www.nike.com/nikeskateboardin...ter/index.html
these are the dumb arses who were responsible for the wildly stupid 'MAJOR THREAT' ad campaign that Nike eventually apologized to everyone for:
the ad campaign:
http://www.sublimited.net/skateboard...at_ripoff.html
the apology:
http://www.nike.com/nikeskateboardin...ter/index.html
What are you talking about? Did you even bother to read the apology? It said that Wieden and Kennedy had nothing to do with it, it was done inhouse by Nike Skateboarding.
Um.... doesn't anyone think Nike might take umbrage at this? Sure, their account with W+K doesn't rest solely on one person, but still. And to top it off, isn't someone from Nike on Apple's board of directors?
Apple Inc. has lure Rebecca Van Dyck
Another article with typos because you don't use spellcheck.
What's up with that ?
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