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Sunday, February 25, 2007, 10:15 am
Briefly: Apple to air iPhone ad during tonight's Oscars
Apple Inc. will use Sunday's Academy Awards show to air its first television advertisement for the iPhone, according to Macworld.The spot is described as a "teaser advertisement" that was created specifically for the awards show. However, no further details were reported.
The Academy Awards, popularly known as the Oscars, is the most prominent and most watched film awards ceremony in the world, drawing 38.59 million viewers from 26.57 million households in 2006.
The 79th Academy Awards telecast will air on ABC this Sunday at 8 p.m. Eastern.
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Previous Comments View All
Dont worry. We will get a link here in the next 24 hours.
If Apple is truly starting to promote a product that won't be out for another 3 months, it shows that they plan on selling millions right off the bat.
I guess I just don't understand advertising. It seems more logical to me to advertise AppleTV, which will be shipping later this week.
The Academy Awards, popularly known as the Oscars
Finally a article that mentions that the award show is actually called the Academy Awards. My faith in AI is restored.
In which of the four and a half hours of the Oscar telecast should we be expecting this commercial?
before the same usual gaggle of miscreant's begin to spew their tripe of political statements and the Oscars loose close to half their audience!
before the same usual gaggle of miscreant's begin to spew their tripe of political statements and the Oscars loose close to half their audience!
are we somehow referring to the dixie chicks?or just political madness in general
(are the chicks nominated for something?)
It seems a little pointless to me to show just a teaser when Steve spent 2 hours going over all the features at Macworld.
It seems a little pointless to me to show just a teaser when Steve spent 2 hours going over all the features at Macworld.
For us, yes; but most people didn't watch the keynote or check out its features on apple.com/iphone.
It still makes more sense to me to advertise the AppleTV at the Academy Awards.
Popularly known as the Oscars?
Thanks, I had no idea what you were talking about.
Apple TV is surely more connected to the movie industry, agreed. But a commercial of the iPhone is gonna be more powerful. It's cool, groundbreaking and easy to present. The Apple TV is not, it's just convenient.
i wonder if its the same comercial they played at the super bowl 
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In which of the four and a half hours of the Oscar telecast should we be expecting this commercial?
