Briefly: Apple cuts video iPod pricing in UK

In an effort to spur sales of its aging fifth-generation video iPod digital media players over in the UK, Apple Inc. this week lowered pricing by as much as £20 on some models.

Apple dropped the 30GB black and white video iPods to £179, down from £189. Meanwhile, the black and white 80GB models were marked down to £239 from £259.

The new UK pricing is considerably more aggressive than any markdowns approved in the US. While online retailer Amazon.com is offering the 30GB models for $237.99 and the 80GB for $331.99, Apple continues to list the players on its official online store for $249 and $349, respectively.

The price adjustment in the UK is unlikely to be tied to an upcoming product refresh, as AppleInsider has reported that sixth-generation iPods appear to be tracking for the third quarter at best.

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21 Comments

rolo

said about 17 years ago

You mean $349, respectively.

max_naylor

said about 17 years ago

Quote:

Originally Posted by AppleInsider

Apple dropped the 30GB black and white video iPods to £179, down from £189. Meanwhile, the black and white 80GB models were marked down to £239 from £259.

<sarcasm>

Goody! A 10 and 20 quid saving respectively.
</sarcasm>

Where was this 6 months ago?

guyinflorida

said about 17 years ago

What the **** is a quid?

I think Apple should lower prices of the models were in the U.S. to make way for the new models coming by the end of the year (hopefully).