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Monday, February 18, 2008, 10:00 am PT (01:00 pm ET)

UK iTunes Store price drop; BBC on iTunes; iPhone software 2.0

Apple appears poised to make good on its promise and reduce the cost of songs sold through its iTunes Store in the UK. Meanwhile, BBC is rumored to have reached an agreement to sell TV shows from its Worldwide subsidiary on the Apple download service. And yet another rumor has Flash support for the iPhone arriving imminently.

iTunes Store UK price drop

Apple may be ready reduce music pricing on its UK iTunes Music store, according to tipsters who claim they were charged just 73p per song for downloads over the weekend rather than the usual 79p.

"I bought a track from iTunes last night and my Debit Card was charged 73p instead of the usual 79p," one tipster said. "The iTunes Store UK still shows the track as 79p."

Apple last month said it would lower the prices it charges for music on its UK iTunes Store by mid-year, resolving European Commission charges that its online download service broke European Union rules by setting prices country by country in Europe.

British shoppers were at a particular disadvantage, the European Commission has argued, as the 79p song downloads were the most expensive across the entire region.

BBC Worldwide on iTunes

BBC as early as Tuesday could announce a partnership with Apple to sell its BBC Worldwide television show content over the iTunes Store.

The British broadcasting conglomerate is reportedly struggling to fund its expansive array of online services through license deals alone, and is said to pushing for a two-fold increase in revenues from its Worldwide subsidiary over the next five years.

Citing a source in the television broadcasting industry, the Register claims that BBC has already detailed its plans in an email to third parties, indicating a formal announcement of the new distribution channel is slated for tomorrow.

More iPhone software claims

For the sake of completeness, AppleInsider notes a dubious rumor report from MacBidouille on expectations for the next version of Apple's iPhone software.

According to a tip passed onto the site, Apple recently commissioned a survey alongside its exclusive French iPhone wireless provider indicating that the next version of the handset's software would be labeled iPhone software 2.0 rather than 1.1.4 and include support for Adobe Flash, copy and paste, and iChat over WiFi, among other things.

MacBidouille holds a mixed track record on its forward looking Apple reports as of late, with its most recent claims falling well shy of their mark. Additionally, the site hedges its own bets, noting an "absence of confirmation" on its latest report.

If accurate, however, the rumor has the next version of the iPhone software arriving "in a few days."