Oh, dear. These are desperation moves. Not good times ahead for Apple (short to mid term anyway).

Once customers get used to discount pricing, it's impossible to go back.

Good idea to have 99 cent specials...you'd think the owners of old movies would cooperate and reduce prices on some of their old titles that otherwise wouldn't command much attention.

As for not being able to go back, nonsense, itunes regularly offers a free song of the week or a free video or tv show, sometimes great sometimes not so great, but it hasn't stopped them from sell 4 billion songs.

I hoope one of the "bug fixes" will finally allow me to sync iCal to my 3G Nano.

This is exactly how I became addicted to itunes. You have to have an account to be able to get the free songs and once you get past that initial barrier it is so easy to continue purchasing media through itunes.

*oh, and you have to keep your account paid off to get the free/discounted media (obvious I know but found this out by accident one time)

I wonder if they'll fix the issue so I can connect my iPod touch without seeing the thing asking about applications so i can't access my iPod.

Absolute bullshit.

Doesn't look desperate to me. It's a great idea. What a great traffic driver, pulling people in just to see what the movie is each week. Very smart.

As long as I'm here: I don't think Apple is in a desperate situation in any way, shape, or form. I expect the stock to be back to the $200 neighborhood by Christmas.

I've been buying since it hit $30, all the way up to $170. I have various lots, my biggest purchased at $60. And there's one thing that makes me think the stock has legs: People are switching to Mac at a phenomenal rate. People who I never could have imagined asking me about a Mac are switching. The rate is going to increase exponentially as the world realizes all their photos and Word docs work on a Mac.

Every switcher is another iLife buyer down the road. Another OS X buyer. Another Applecare...