Tuesday, September 09, 2008, 10:55 am PT (01:55 pm ET)
Apple refreshes iPod shuffle colors, intros 120GB iPod classicAlthough it wasn't mentioned during chief executive Steve Jobs' keynote presentation Tuesday morning, Apple refreshed the color options for its second-generation iPod shuffle. Separately, the company introduced a new 120GB version of the iPod classic.
Billed as "the worlds most wearable music player," the iPod shuffle is just half a cubic inch in volume, weighs just half an ounce, features an aluminum design with a built-in clip and comes in silver, red, and more vibrant shades of blue, green, and purple.
"At just $49, the iPod shuffle is the most affordable iPod ever, said Greg Joswiak, Apples vice president of Worldwide iPod Product Marketing. "The 2GB model lets music lovers bring even more songs everywhere they go in the impossibly small iPod shuffle."
The new shuffles remain priced at $49 for the 1GB model and $69 for the 2GB model. The new vibrant color palette (top) compared to the pale color units that were announced earlier in the year.
Separately, Apple said its iPod classic family of players now consists of just one slimline model in either grey or black. The thicker 160GB model has been discontinued and the thinner 80GB model was upgrade with 50 percent more capacity for the same $249 price tag.
On Topic: iPod
- Apple, Inc. and the pursuit of affordable luxury electronics
- Apple lowers MFi & Lightning licensing fees, paving way for more affordable iOS accessories
- Review: Underwater Audio's waterproof iPod shuffle
- Apple's iPod continues to lead an ever-shrinking market of portable media players
- Twelve years ago today Apple began selling iPod