Never miss an update Follow AppleInsider
Tuesday, September 09, 2008, 01:55 pm
Apple refreshes iPod shuffle colors, intros 120GB iPod classic
Although it wasn't mentioned during chief executive Steve Jobs' keynote presentation Tuesday morning, Apple refreshed the color options for its second-generation iPod shuffle. Separately, the company introduced a new 120GB version of the iPod classic.iPod shuffle
Billed as "the world’s most wearable music player," the iPod shuffle is just half a cubic inch in volume, weighs just half an ounce, features an aluminum design with a built-in clip and comes in silver, red, and more vibrant shades of blue, green, and purple.
"At just $49, the iPod shuffle is the most affordable iPod ever,” said Greg Joswiak, Apple’s vice president of Worldwide iPod Product Marketing. "The 2GB model lets music lovers bring even more songs everywhere they go in the impossibly small iPod shuffle."
The new shuffles remain priced at $49 for the 1GB model and $69 for the 2GB model. The new vibrant color palette (top) compared to the pale color units that were announced earlier in the year.
New
Old
iPod classic
Separately, Apple said its iPod classic family of players now consists of just one slimline model in either grey or black. The thicker 160GB model has been discontinued and the thinner 80GB model was upgrade with 50 percent more capacity for the same $249 price tag.
On Topic: iPod
- Apple's online store now offering refurbed 7th Generation iPod Nanos, cheaper refurbed iPads
- Apple Online Store now offering refurbished 5th-gen iPod touch for $240
- Rumor: Ex-Adobe exec Kevin Lynch heading Apple team of former iPod employees
- Apple now collecting twice as much from iTunes, software & services as from iPod sales
- Users experiencing issues updating 5th-gen iPod touch to iOS 6.1
Previous Comments View All
120GB?
Methinks the 160GB drives are needed for MacBook Airs
WTF?! They REDUCED the capacity of the Classic?!?!?!?! Seriously p*ssed off. 
WTF?! They REDUCED the capacity of the Classic?!?!?!?! Seriously p*ssed off.
Oh behave yourself. I take it you bought a 160GB one to contribute to the obviously poor sales of it?
Most people who bought a classic bought the 80GB. It's a good move.
Oh behave yourself. I take it you bought a 160GB one to contribute to the obviously poor sales of it?
Most people who bought a classic bought the 80GB. It's a good move.
wasn't the 160 just two 80 gb anyway?
This seems like the end (or near it) for both products, as they got anemic updates (shuffle especially ... no price drop or anything)
Oh behave yourself. I take it you bought a 160GB one to contribute to the obviously poor sales of it?
Most people who bought a classic bought the 80GB. It's a good move.
The 160GB was too small anyway, so why buy one?
wasn't the 160 just two 80 gb anyway?
This seems like the end (or near it) for both products, as they got anemic updates (shuffle especially ... no price drop or anything)
No the 160GB had a HDD with two 80GB platters, most probably.
And yes, I think it's close to the end for the classic now.
/Adrian
Why does every product that Apple has for sale need updating every time some people think it does?
Does the Shuffle not do exactly what it was intended to do and serve the purpose for which it was intended? And just how far can Apple reduce the price. Remember, too, that price isn't all about value... it is about PERCEIVED value. Having the Shuffles too cheap actually makes them less attractive to a number of buyers. Besides, I think they are good value at the price they are.
And as mentioned above, how many 160 GB Classics were being sold? Apple seems wise to split the difference and put in a 50% larger HD than in the smaller model, and reduce the line to one model with two colours. Again, THEY know how many they sell. We don't. Let's be happy that they still market a high capacity iPod until the NAND iPods can be at the same capacity for the same price.
The new Nano no doubt had some serious marketing surveys done on it. A lot of people loved the "phat" Nano, but I can see how the design of the new Nano works for a lot more people as far as fitting into clothing, or on the arm, etc. while not compromising the viewability of videos if one wants to watch those on a small screen, say on a bus, or train, or airplane.
I think the refresh is exactly that... a refresh... with a different shaped Nano that probably fits more closely with what the public wants, due to Apple's marketing surveys. Perhaps they blew it on the "phat" Nano, and are returning to what they hope sells much better.
Let's just see how these iPods sell in the 4th calendar quarter before we write them off as people are saying in so many posts....... boring.
120GB?
Methinks the 160GB drives are needed for MacBook Airs
Not possible. The Air can only fit a single platter 1.8" HDD. The 160Gb is two platters. The next Air will certainly come with the120GB HDD as it's only a single platter design, which is why the thickness of the iPod didn't change from 80 to 120GB, and the 160GB was thicker.
WTF?! They REDUCED the capacity of the Classic?!?!?!?! Seriously p*ssed off.
No, they didn't. They increased the 80GB version by 50%, and discontinued the thicker 160GB version. If you want the 160GB version you are in luck, because now they are cheaper from Apple and other vendors.
o
160GB iPod Classic $279 from $349wasn't the 160 just two 80 gb anyway?
This seems like the end (or near it) for both products, as they got anemic updates (shuffle especially ... no price drop or anything)
The shuffle's price was dropped and the capacity increase for the first time this past January after the sales were slipping. At $50 there isn't much profit to be had so volume is key and as little revision as necessary to maintain profits.
As for the Classic, it wasn't too HDDs, but it was two 80GB platters to make a single 160GB, hence the thickness.
edit: Pipped by Zandros.
I think Apple put a cap on the classic size to allow flash time to catch up to speed. A year from now, I doubt we will see very many classics being sold.
Now that the thicker Classic has been retired I highly doubt that Apple will bring it back in January now that 240GB 1.8" HDDs will be coming out. Still, I think it's quite funny this was announced today after so many are crying for the larger Classic. 
http://newsblaze.com/story/200809091.../topstory.html
Latest Apple Headlines
-
Inside Apple's push for comprehensive corporate tax reform
~20 minutes ago -
Apple details 'extraordinary amount' of taxes it pays in testimony to US Senate
~45 minutes ago -
Apple debuts new iPhone discounts, subsidies to gain ground in India
~2 hours ago -
Domestic Mac sales flat in April, viewed as slight positive for Apple
~2 hours ago -
Apple's retail stores now earn record $58 per visitor
~3 hours ago - more...
| Model | White | Black | |
|---|---|---|---|
| iPad mini (WiFi only) | |||
| 16GB WiFi |  |
$329.99 | $329.99 |
| 32GB WiFi | |
$429.99 | $429.99 |
| 64GB WiFi | |
$529.99 | $529.99 |
| iPad mini (WiFi + 4G) | |||
 |
 |
 |
|
| 16GB 4G White | $459.99 | $459.99 | $459.99 |
| 32GB 4G White | $559.99 | $559.99 | $559.99 |
| 64GB 4G White | $659.99 | $659.99 | $659.99 |
| 16GB 4G Black | $459.99 | $459.99 | $459.99 |
| 32GB 4G Black | $559.99 | $559.99 | $559.99 |
| 64GB 4G Black | $659.99 | $659.99 | $659.99 |
Lowest Prices Anywhere!
| Model | Price | You Save |
|---|---|---|
| Core i5 MacBook Pros w/ Retina | ||
| 13" 2.5GHz/8GB/128GB | $1,406.48 | $292.52 |
| 13" 2.5GHz/8GB/256GB | $1,479.99 | $519.01 |
| 13" 2.5GHz/8GB/512GB | $1,699.99 | $799.01 |
| Core i7 MacBook Pros w/ Retina | ||
| 13" 2.9GHz/8GB/256GB | $1,599.99 | $599.01 |
| 13" 2.9GHz/8GB/512GB | $1,799.99 | $899.01 |
| 15" 2.3GHz/8GB/256GB | $1,899.99 | $299.01 |
| 15" 2.6GHz/8GB/512GB | $2,299.99 | $568.01 |
| 15" 2.7GHz/16GB/768GB | $2,699.99 | $499.01 |
The shuffle gets no keynote love from the Steve : (