Friday, September 19, 2008, 05:00 pm
Microsoft's 'I'm a PC' campaign created with MacsMetadata found on Microsoft's creative copy used in its 'I'm a PC' ad reveals that the graphics were actually produced using Macs running Adobe Creative Suite 3. After the details were published on the Flickr photo sharing site, Microsoft scrambled to polish off the embarrassing details last night
Microsoft's new ad features contrasts a "stereotyped PC user" dressed up like John Hodgman in Apple's Get a Mac ads with a number of people who say, "I'm a PC" apparently to affirm that they run Windows.
However, not even Microsoft itself can wean itself off the Mac, as the metadata discovered by Flickr user LuisDS points out. Microsoft was not only using Macs but also Adobe's software in place of its own Expressions Studio, which the company bills as software that "takes your creative possibilities to a new level."
On Topic: Software
- Avid announces Pro Tools 11 and Media Composer 7 for Mac & PC
- Adobe releases Lightroom 4.4 and Camera Raw 7.4 after month of testing
- New release candidates for Adobe's Lightroom and Camera Raw bring bug fixes, added camera support
- Apple to lock iOS app screenshots upon submission to halt scammers
- Firefox 18 launches with support for Retina display Macs