Sunday, January 11, 2009, 10:55 pm
CES tempting Apple-related electronics makers from MacworldNo matter Apple's plans to attend CES on its own, those accessory builders who once only attended Macworld are being offered a chance to exhibit in a special section of the larger Las Vegas show.
Jason Oxman from the Consumer Electronics Association, which manages CES, told CNET this weekend that the organization has set aside a portion of the show floor for "Apple-related" electronics.
The official doesn't name any of the firms or clarify whether any of these are dropping one trade show for another. However, he explains that the decision to launch a unique section is the result of talks regarding "2010 show participation" and that many of the companies involved have been receptive.
"We are pleased with the feedback we've received regarding this [Apple-friendly] space," Oxman says.
The news follows a troublesome Macworld Expo for its host IDG, which saw Adobe, Belkin and others pull their booths from the show late into the run-up for the San Francisco gathering. In a number of these cases the reasons for withdrawing are known to be strategic decisions unrelated to the expenses of running the booths or to the poor economy.
It also potentially signals a broader shift away from an Apple-specific presentation by both third parties and Apple itself. The Mac maker is believed by sources of AppleInsider to be attending CES itself and so would create an incentive for related companies to attend the event themselves.
Oxman declines to comment on whether or not Apple will exhibit at CES, but does observe that Apple is already a CEA member and has a "longstanding relationship" with the technology promotion group.
Apple for its part has never hinted at making such a shift and publicly claims that its withdrawal from Macworld Expo is a lessened need for trade shows.
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