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Monday, January 12, 2009, 09:00 am
Apple inks 5-year, $500 million display deal with LG
Apple has entered into a strategic, long-term agreement with LG Display Co. for the supply of flat panel displays through the year 2013, according to regulatory filings made Monday with Securities and Exchange Commission.The deal will see Apple prepay $500 million to the South Korea-based electronics manufacturer sometime this month in exchange for a guaranteed supply of LCD screens for Macs and/or handheld products over the next 5 years.
LG, which sits behind Samsung as the world's second-largest maker of flat panel displays, already supplies Apple with 70 percent of its LCD panels, HI Investment & Securities analyst Park Sang-hyun told Reuters. He expects prices for the parts, which have been falling rapidly during the recent global slowdown, to pick up in the near future.
The strategic agreement between Apple and LG is reminiscent of a similar deal forged between the iPhone maker and five memory suppliers back in 2005, which has afforded the Cupertino-based firm a competitive edge in the digital media player and cell phone markets.
Under the terms of that deal, Apple prepaid a total of $1.25 billion to Hynix, Intel, Micron, Samsung Electronics and Toshiba in order to secure an ample supply of NAND flash memory through 2010.
By padding its memory suppliers with funds up front, it's believed that Apple was also able to obtain more favorable pricing on the components, which has helped it apply margin pressure to rival media player and cell phone makers who've struggled to offer similar storage capacities in their competitively-priced offerings.
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Previous Comments View All
Quote:
Originally Posted by Bergermeister 
Now maybe I can expect a new 23" LCD Cinema Display.
Now maybe I can expect a new 23" LCD Cinema Display.
Going by the quality of their flat panel TVs, I think Samsung has the edge in quality over LG.
So I bought a Sony :-) which was stand out tops.
Does anyone know of a website where monitors are tested?
Quote:
Originally Posted by Bergermeister
Now maybe I can expect a new 23" LCD Cinema Display.
Now maybe I can expect a new 23" LCD Cinema Display.
Actually I'm hoping that this is a sign that more than the Cinema displays are coming. New iMac should be high on the list.
I'm also hoping that maybe this might be a hint at a Cinema display with a built in TV tuner. This could really add value to Apples expensive products and makes a lot of sense on larger high resolution displays. The trick of course is to avoid compromising the quality of either input signal. Let's face it if you shell out multiple thousands of dollars for let's say a 30" screen you want that screen to be as functional as possible.
I also take an interest in the mention of the smaller displays. One way to look at this is that this foretells a handheld product from Apple that isn't on the market yet.
Dave
Quote:
Originally Posted by Bergermeister
Now maybe I can expect a new 23" LCD Cinema Display.
Now maybe I can expect a new 23" LCD Cinema Display.
That'd be fantastic if they did
_____________
- Updated 30" with LED?
- matte/non-glossy laptop screens in something besides gargantuan 17"?
This deal is very coincedential since according to MacNN's report last week, LG is planning to sell their TVs with NetFlix built in them. So I'm hoping that this deal is to influence that decision and maybe have LG sell their TVs with Apple TV built in them instead.
Hey, guess what? LG is a big player in the emerging OLED market.
Check out the LG announcements, they are putting out a 15" OLED panel starting about now. Think about that in the lid of a MacBook Air, making it a quarter of an inch thinner, lower power, brighter even in sunlight, 180 degree viewing angle...
And with lifetime and the blue color problems just about solved for good, this is the time.
Here is what else will happen: OLED in the iPhone, iPod Touch, and NetPad! Maybe even this Summer. Thinner, lighter devices at lower power. What's a NetPad? My prediction for Apple's next new device, not a netbook, not exactly a tablet, flat with a 7.75" screen. I have a detailed article at myallo.com/blog
OLED is where Apple will go, as prices come down.
"By padding its memory suppliers with funds up front, it's believed that Apple was also able to obtain more favorable pricing on the components..." Ya, think?
Quote:
Originally Posted by Bergermeister
Now maybe I can expect a new 23" LCD Cinema Display.
Now maybe I can expect a new 23" LCD Cinema Display.
Considering that they have a new 24" display, I doubt that they would offer another model with only a 1" difference.
Quote:
Originally Posted by bloggerblog
This deal is very coincedential since according to MacNN's report last week, LG is planning to sell their TVs with NetFlix built in them. So I'm hoping that this deal is to influence that decision and maybe have LG sell their TVs with Apple TV built in them instead.
This deal is very coincedential since according to MacNN's report last week, LG is planning to sell their TVs with NetFlix built in them. So I'm hoping that this deal is to influence that decision and maybe have LG sell their TVs with Apple TV built in them instead.
That would be interesting and the only way Applecould get its AppleTV into a variety of TV types and sizes.
Quote:
Originally Posted by lepton
Hey, guess what? LG is a big player in the emerging OLED market.
...
OLED is where Apple will go, as prices come down.
Hey, guess what? LG is a big player in the emerging OLED market.
...
OLED is where Apple will go, as prices come down.
I agree. I think most people don't understand the significance of OLED yet. Apple, because it sells higher-priced products, will be able to introduce OLED earlier than cut-rate commodity PC producers. A contract like this can only help further that along.
OLED could make the Air thinner, but I think an even better use would be to give it a larger screen using the current cover. With OLED, a 14.1" screen would fit easily, and draw less power.
A curious thing about OLED is that we go back to one CRT characteristic, where dark images use less power (this doesn't happen with LCD), so a very low power draw could be achieved with the screen on; for instance a screensaver app showing a small clock moving around the screen.
In the handheld space, OLED will have a huge impact.
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Now maybe I can expect a new 23" LCD Cinema Display.